Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
Ypsilanti, MI, United States
The Bachelor of Business Administration in Marketing at Eastern Michigan University offers career preparation in sports marketing, advertising, and sales promotion, international business, marketing research, purchasing, and materials management, retailing, marketing channels, and sales and sales management. 
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Overview

The Marketing major at Eastern Michigan University offers career preparation in sports marketing, advertising and sales promotion, international business, marketing research, purchasing and materials management, retailing, marketing channels, and sales and sales management.

Learning outcomes

Students may select any nine-hour combination of eligible marketing electives, but they are encouraged to focus on their anticipated career path.

The general requirements for the bachelor of business administration degree, the academic major requirements below and sufficient electives to meet the minimum of 124 hours for graduation must be completed.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:
  • Advertising
  • Business to Business Marketing
  • International Business Transactions
  • Sports and Event Marketing
  • Sponsorship
  • Marketing of Services
  • Direct and Interactive Marketing
  • Global Marketing
  • Sales Management
  • Marketing and Product Innovation
  • Promotional Strategy
  • Special Topics
  • Independent Study
  • Introduction to Supply Chain Management
  • Logistics

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    44

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

    More about PTE Academic

General Requirements

  • International Transcripts
  • English Proficiency
  • Graduate Degrees and Programs
  • Financial Statement of Responsibility
  • Documentation
  • Passports and VISAs

Tuition Fee

  • International

    28808 USD/year
    Tuition Fee
    Based on the original amount of 28808 USD per year and a duration of 48 months.
  • National

    28808 USD/year
    Tuition Fee
    Based on the original amount of 28808 USD per year and a duration of 48 months.
  • In-State

    11778 USD/year
    Tuition Fee
    Based on the original amount of 11778 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Ypsilanti

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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