Overview

The Marketing B.B.A. programme at Eastern Michigan University is designed to provide students with a robust foundation in modern business practices and consumer engagement strategies. This undergraduate degree blends theoretical knowledge with practical applications to prepare graduates for the complexities of the contemporary commercial landscape.

Students enrolled in this programme benefit from a curriculum that emphasises critical thinking, data-driven decision-making, and effective communication. By exploring various facets of the industry, learners develop the versatility required to navigate different market sectors and adapt to evolving consumer trends.

Why Marketing at Eastern Michigan University?

The programme is housed within the College of Business, offering a structured pathway that ensures students gain essential competencies before advancing to specialised subjects. With a focus on real-world readiness, the university provides access to diverse concentrations, allowing students to tailor their education to specific career goals in areas such as sports marketing or integrated communications.

Tuition Fee Breakdown

International fee: USD 16478 per year
National fee: USD 16478 per year
Local fee: USD 16478 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is divided into foundational business requirements and specialised discipline courses. Students must complete a core business block before progressing to advanced marketing modules. Modules may include:

Contemporary Selling
Consumer Behavior
Marketing Strategy
Marketing Research
Marketing Planning and Management
Advertising
Retailing
International Business Transactions
Logistics

Careers with Marketing

Graduates are prepared for a wide array of professional pathways across multiple sectors. The programme's diverse elective structure supports entry into various specialised fields.

By focusing on specific concentrations such as Business to Business (B2B) or Integrated Marketing Communications, students can align their academic experience with the requirements of top-tier employers in both domestic and international markets.

Programme Structure

Courses included:

Advertising
Business to Business Marketing
International Business Transactions
Sports and Event Marketing
Sponsorship
Marketing of Services

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00 , National
- Apply before 2026-11-04 00:00:00 , International
Starting 2027-08-31 00:00:00
- Apply before 2027-07-01 00:00:00 , National
- Apply before 2027-06-24 00:00:00 , International

More details

EMU accepts applications for admission on a rolling basis throughout the year. However, it’s best to apply as early as possible

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus, Blended

Campus Location

Ypsilanti, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Fill out the application
Submit Official Documents to university
Submit English Proficiency
Submit Financial Documentation for the I-20 Process

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16478 USD / year

≈ 16478 USD / year
Out-of-State

16478 USD / year

≈ 16478 USD / year
Domestic

Applies to you

In-State

16478 USD / year

≈ 16478 USD / year

Living costs

Ypsilanti

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Ypsilanti

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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