Overview

The International Business - Marketing at Eastern Michigan University provides students with a comprehensive understanding of the global marketplace through a multidisciplinary curriculum. This programme integrates essential business disciplines with specialised marketing strategies to prepare graduates for the complexities of international trade. By combining academic rigour with practical global perspectives, the university ensures students are ready for diverse professional environments.

Why International Business - Marketing at Eastern Michigan University?

This programme is distinguished by its interdisciplinary approach, drawing expertise from across the College of Business. Students gain a competitive edge through mandatory study abroad experiences, which provide first-hand exposure to international markets and cultures. The curriculum also emphasises linguistic competence, requiring students to demonstrate proficiency in a second language. Additionally, the programme includes unique seminars focused on doing business in specific geographical regions, ensuring graduates possess both broad knowledge and niche expertise.

Tuition Fee Breakdown

International fee: USD 16478 per year
National fee: USD 16478 per year
Local fee: USD 16478 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Financial Accounting
Managerial Accounting
Information Systems for Business
Legal Environment of Business
Business Communication
Organizational Behavior and Theory
Marketing Strategy
Global Marketing
Marketing Research

Careers with International Business - Marketing

Graduates of this programme are equipped for a wide range of roles in the global economy. The multidisciplinary nature of the degree prepares students for careers in international marketing, global sales management, and market research. Because the programme emphasises both business ethics and regional expertise, alumni are well-positioned for roles in multinational corporations, international trade organisations, and firms operating in diverse geographical markets. The focus on professional selling and consumer behaviour further enhances employability in competitive commercial sectors.

Programme Structure

Courses included:

Contemporary Selling
Consumer Behavior
Marketing Strategy
International Business Transactions
Global Marketing
Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00
- Apply before 2026-07-01 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-11-04 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National
Starting 2027-08-31 00:00:00
- Apply before 2027-06-24 00:00:00 , International

More details

EMU accepts applications for admission on a rolling basis throughout the year. However, it’s best to apply as early as possible

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus, Blended

Campus Location

Ypsilanti, United States

Disciplines

Marketing International Business View 540 other Bachelors in International Business in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Fill out the application
Submit Official Documents to university
Submit English Proficiency
Submit Financial Documentation for the I-20 Process

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16478 USD / year

≈ 16478 USD / year
Out-of-State

16478 USD / year

≈ 16478 USD / year
Domestic

Applies to you

In-State

16478 USD / year

≈ 16478 USD / year

Living costs

Ypsilanti

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Business - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Ypsilanti

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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