48 months
Duration
19606 USD/year
19606 USD/year
8552 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Division of Management, Marketing & MIS at the Marshall University offers a Bachelor of Business Administration degree in Marketing.

Overview

Key facts

Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.

The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.

Students who graduate with a B.B.A. in Marketing at the Marshall University will develop the following skills:

  • Critical thinking skills
  • Oral and written communication skills
  • Selling skills – product, price, promotion and distribution tools
  • Market and distribution research
  • Quantitative and qualitative analysis of market data
  • Development, analysis, and modification of marketing plans and strategy
  • Foreign marketing environments
  • Consumer behavioral patterns
  • Research skills

Opportunities & Careers

  • Marketing Director
  • Salesperson
  • Sales Manager
  • Promotion Manager
  • Account Executive
  • Branch Manager
  • Market Researcher
  • Buyer
  • Store Manager

Programme Structure

Courses Included:

  • Principles of Selling
  • Promotion Management
  • Supply Chain Logistics
  • International Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Management

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

More details

National students: applications must be submitted at least two weeks prior to the start of a term.

Credits

120 SCH

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
2

Other requirements

General requirements

  • Completed application for admission.
  • A non-refundable application fee of $40.
  • An official, final transcript, including graduation date, sent directly from the student’s high school to the Marshall University Admissions Office.
  • Official college transcript
  • American College Test (ACT) or Scholastic Aptitude Test (SAT) scores
  • A valid immunization record

International Students:

  • Equivalent of U.S. high school diploma
  • International GPA requirements are equivalent to domestic GPA requirements and vary by program
  • ACT/SAT required for some programs and merit-based scholarships
  • Proof of English Proficiency

Tuition Fee

To alway see correct tuition fees
  • International

    19606 USD/year
    Tuition Fee
    Based on the tuition of 9803 USD per semester during 48 months.
  • National

    19606 USD/year
    Tuition Fee
    Based on the tuition of 9803 USD per semester during 48 months.
  • In-State

    8552 USD/year
    Tuition Fee
    Based on the tuition of 4276 USD per semester during 48 months.

Metro Residents - $7,318

Living costs for Huntington

621 - 1035 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
Marshall University

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