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Overview
Key facts
Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.
The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.
Students who graduate with a B.B.A. in Marketing at the Marshall University will develop the following skills:
- Critical thinking skills
- Oral and written communication skills
- Selling skills – product, price, promotion and distribution tools
- Market and distribution research
- Quantitative and qualitative analysis of market data
- Development, analysis, and modification of marketing plans and strategy
- Foreign marketing environments
- Consumer behavioral patterns
- Research skills
Opportunities & Careers
- Marketing Director
- Salesperson
- Sales Manager
- Promotion Manager
- Account Executive
- Branch Manager
- Market Researcher
- Buyer
- Store Manager
Programme Structure
Courses Included:
- Principles of Selling
- Promotion Management
- Supply Chain Logistics
- International Marketing
- Consumer Behavior
- Marketing Research
- Marketing Management
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
-
More details
National students: applications must be submitted at least two weeks prior to the start of a term.
Language
English
IELTS 6
TOEFL® IBT 61
Credits
120 SCH
Delivered
On Campus
Disciplines
Marketing Business Intelligence & Analytics Digital Marketing View 1047 other Bachelors in Marketing in United StatesAcademic requirements
GPA 2
English requirements
IELTS 6
TOEFL® IBT 61
Other requirements
General requirements
- Completed application for admission.
- A non-refundable application fee of $40.
- An official, final transcript, including graduation date, sent directly from the student’s high school to the Marshall University Admissions Office.
- Official college transcript
- American College Test (ACT) or Scholastic Aptitude Test (SAT) scores
- A valid immunization record
International Students:
- Equivalent of U.S. high school diploma
- International GPA requirements are equivalent to domestic GPA requirements and vary by program
- ACT/SAT required for some programs and merit-based scholarships
- Proof of English Proficiency
Tuition Fee
To alway see correct tuition fees
-
International
19606 USD/yearTuition FeeBased on the tuition of 9803 USD per semester during 48 months. -
National
19606 USD/yearTuition FeeBased on the tuition of 9803 USD per semester during 48 months. -
In-State
8552 USD/yearTuition FeeBased on the tuition of 4276 USD per semester during 48 months.
Metro Residents - $7,318
Living costs for Huntington
621 - 1035 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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