Overview

The Marketing programme at Central Michigan University provides students with a robust foundation in the principles of commerce and consumer engagement. This degree is designed to equip learners with the analytical tools and creative strategies necessary to thrive in a competitive and evolving international business environment.

Students engage with a curriculum that balances theoretical frameworks with practical applications, ensuring they understand how to identify market opportunities and develop effective communication plans. The course structure encourages critical thinking and professional development within the broad field of business administration.

Tuition Fee Breakdown

International fee: USD 22200 per year
National fee: USD 13248 per year
Local fee: USD 13248 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Why Marketing at Central Michigan University?

Choosing this subject at Central Michigan University allows students to benefit from a curriculum that integrates modern digital trends with traditional market research techniques. The institution focuses on preparing graduates to navigate complex organisational challenges while maintaining a strong focus on ethical practice and innovative problem-solving.

The learning environment is tailored to foster collaboration and professional networking, helping students build a strong portfolio of work before graduation. By focusing on real-world scenarios, the university ensures that its graduates are prepared for the demands of various commercial sectors and non-profit organisations.

Syllabus

Modules may include:

Consumer Behaviour
Marketing Research
International Marketing
Professional Selling
Digital Marketing
Marketing Strategy
Integrated Marketing Communications
Retail Management
Logistics and Supply Chain Management

Careers with Marketing

Graduates from Central Michigan University often pursue diverse roles within the commercial sector, ranging from brand management to digital strategy. The skills acquired during the programme are highly transferable, allowing alumni to find success in advertising agencies, corporate marketing departments, and market research firms.

The programme's emphasis on strategic thinking and data analysis ensures that graduates are well-positioned for leadership roles in both domestic and international organisations, adapting to the needs of various industries including retail, technology, and healthcare.

Programme Structure

Courses include:

Buyer Behaviour

Marketing Communications

Marketing Research

Advertising Media

Strategic Marketing Problems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-05-15 00:00:00

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Mount Pleasant, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission will be granted to students who earn:

At least 24 credits with a minimum cumulative CMU grade point average of 2.50.

Grade point average of a minimum 2.0 in the following four courses: BUS 100, BUS 102, ECO 202, MTH 107.

An admissions essay is not required but you may submit additional information that you wish to be considered. You may want to include extracurricular and leadership activities, employment or explanations of unique situations that impacted your academic record.

What do you need to apply?

Application for admission

Application fee

High school transcript (official or unofficial)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22200 USD / year

≈ 22200 USD / year
Out-of-State

13248 USD / year

≈ 13248 USD / year
Domestic

Applies to you

In-State

13248 USD / year

≈ 13248 USD / year

Additional Details

Lower level (less than 56 credit hours) tuition: For U.S. residents: $11,976 per year, for International students: $21,000 per year

Living costs

Mount Pleasant

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Mount Pleasant

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners