Overview

During this Marketing programme from Central Michigan University you'll find out how to create, sell, and deliver valuable solutions to help customers solve problems, meet their needs, improve their lives, and help them achieve success and happiness.

This marketing programme isn't just about memorizing theory. It's all about launching you into a successful marketing career by giving you real-world experience. Forget textbooks collecting dust on a shelf – you'll be putting lessons to work alongside professors who are industry veterans.

Careers and Outcomes

A marketing major isn't just a degree, it's your passport to a world of exciting career possibilities. Marketing touches nearly every aspect of business, and as a marketing major, you'll be equipped to thrive in a variety of fields.

Social Media Strategist/Specialist

Digital Marketing Specialist

Brand Manager

Programme Structure

Courses include:

Buyer Behaviour

Marketing Communications

Marketing Research

Advertising Media

Strategic Marketing Problems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-05-15 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Mount Pleasant, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission will be granted to students who earn:

At least 24 credits with a minimum cumulative CMU grade point average of 2.50.

Grade point average of a minimum 2.0 in the following four courses: BUS 100, BUS 102, ECO 202, MTH 107.

An admissions essay is not required but you may submit additional information that you wish to be considered. You may want to include extracurricular and leadership activities, employment or explanations of unique situations that impacted your academic record.

What do you need to apply?

Application for admission

Application fee

High school transcript (official or unofficial)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22200 USD / year

≈ 22200 USD / year
Out-of-State

13248 USD / year

≈ 13248 USD / year
Domestic

Applies to you

In-State

13248 USD / year

≈ 13248 USD / year

Additional Details

Lower level (less than 56 credit hours) tuition: For U.S. residents: $11,976 per year, for International students: $21,000 per year

Living costs

Mount Pleasant

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers and Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Mount Pleasant

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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