Overview

The Advertising programme at Central Michigan University provides students with a robust foundation in strategic communication, design, and market analysis. This professionally focused course ensures that graduates are well-equipped to navigate the evolving landscape of digital media and traditional brand promotion.

Students can choose from three distinct specialisations to tailor their education to their specific career goals. These pathways include Creative, which focuses on copywriting and layout; Account Management, bridging the gap between clients and creatives; and Media Buying, which emphasises research and interpretive skills for marketing communications.

The curriculum is designed to be highly practical, encouraging students to work with real-world clients on active campaigns.

Why Advertising at Central Michigan University?

This degree is one of only two programmes in Michigan to hold national accreditation from the Association for Education in Journalism and Mass Communications. This prestigious recognition ensures that the teaching standards and curriculum meet the highest benchmarks for professional education in the field of media.

The institution provides unique facilities and opportunities, such as the award-winning student media organisation, CM Life. Students can gain paid experience in a "best-in-the-nation" advertising department, while the Ad Club offers the chance to participate in national competitions, industry field trips, and networking events with top agencies.

Teaching is delivered by accomplished faculty members who bring extensive professional experience from across the country into the classroom. This close-knit learning environment allows for personalised mentorship, helping students to develop the confidence required to excel in competitive marketing and branding environments.

Tuition Fee Breakdown

International fee: USD 22200 per year
National fee: USD 13248 per year
Local fee: USD 13248 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Consumer Behaviour
Social Media Management
Media and Society
Copy, Layouts and Presentations
Strategy for Print, Broadcast and Digital Media
Communication and Client Relations
Research Techniques
Marketing Communications

Careers with Advertising

Graduates are prepared for a wide variety of roles within advertising agencies, in-house marketing departments, and public relations firms. Common career paths include becoming an account manager, copywriter, graphic designer, or media buyer, with many alumni securing positions at renowned agencies such as Deutsch, Digitas, and Campbell-Ewald.

The industry continues to see significant growth as businesses expand their digital presence to reach new audiences. With a focus on both creative execution and strategic planning, students are well-positioned for high-level roles such as advertising promotions managers, account executives, and digital branding specialists across various global sectors.

Programme Structure

Courses include:

Media and Society

Journalism

The Asian Media and Cross-cultural Mass Communication

Racial and Cultural Diversity: Mass Media's Role

Foundations of Strategic Public Relations

Advertising Principles

Writing for Advertising

Advertising Media

Advertising and Public Relations Research

Law of Mass Communication

Advertising Campaigns

Advertising Internship

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-26 00:00:00
- Apply before 2027-05-15 00:00:00 , International

More details

National Fall start : Rolling admission

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Mount Pleasant, United States

Disciplines

Advertising View 174 other Bachelors in Advertising in United States

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Academic requirements

GPA

2.8

If your GPA is at least 2.8, we will accept your application using the GPA you provide when you apply.
If your GPA is below 2.8, a transcript is required.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

We take several things into consideration when evaluating applications for admission, including GPA, test scores (optional) and academic improvement over time.

As part of the online application, you’ll need to pay a $40 application fee. If your family is experiencing financial hardship, speak to your high school guidance counselor to see whether you qualify for a fee waiver.

You may submit an unofficial transcript with your application, or ask your school counselor to submit your official transcript. We can provide an admission decision and merit scholarship with either one. Keep us updated with new transcripts at the end of each semester. It may mean an upgrade in your scholarship.

You don’t have to submit a test score in order to be admitted and earn a merit award.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22200 USD / year

≈ 22200 USD / year
Out-of-State

13248 USD / year

≈ 13248 USD / year
Domestic

Applies to you

In-State

13248 USD / year

≈ 13248 USD / year

Additional Details

Lower level (less than 56 credit hours) tuition: For U.S. residents: $11,976 per year, for International students: $21,000 per year

Living costs

Mount Pleasant

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Mount Pleasant

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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