Overview

Advertising students from Central Michigan University, wll take coursework that blends advertising theory with application. From TV commercials to billboards to digital ads, advertising is a crucial piece of any marketing strategy. You'll develop the skills and know-how for careers at advertising agencies, in-house marketing departments, PR firms and more.

Our advertising program is one of only two programs in Michigan nationally accredited by the Association for Education in Journalism and Mass Communications. You’ll learn from accomplished faculty with professional experience at major Chicago-, Detroit- and Grand Rapids-based agencies.

You can also specialize in one of three areas: creative, account management or media buying. Depending on your interests, you’ll learn how to create compelling messaging, manage client relationships or effectively promote campaigns.

Careers & Outcomes

With a degree in advertising you can pursue careers as an account manager, copywriter, graphic designer, media buyer or more. You can find roles like these in advertising agencies, in-house marketing firms, digital and branding agencies, PR firms and more.

Programme Structure

Courses include:

Media and Society

Journalism

The Asian Media and Cross-cultural Mass Communication

Racial and Cultural Diversity: Mass Media's Role

Foundations of Strategic Public Relations

Advertising Principles

Writing for Advertising

Advertising Media

Advertising and Public Relations Research

Law of Mass Communication

Advertising Campaigns

Advertising Internship

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-05-15 00:00:00 , International
Starting 2027-01-13 00:00:00
- Apply before 2026-10-01 00:00:00 , International

More details

National Fall start : Rolling admission

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Mount Pleasant, United States

Disciplines

Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

GPA

2.8

If your GPA is at least 2.8, we will accept your application using the GPA you provide when you apply.
If your GPA is below 2.8, a transcript is required.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

We take several things into consideration when evaluating applications for admission, including GPA, test scores (optional) and academic improvement over time.

As part of the online application, you’ll need to pay a $40 application fee. If your family is experiencing financial hardship, speak to your high school guidance counselor to see whether you qualify for a fee waiver.

You may submit an unofficial transcript with your application, or ask your school counselor to submit your official transcript. We can provide an admission decision and merit scholarship with either one. Keep us updated with new transcripts at the end of each semester. It may mean an upgrade in your scholarship.

You don’t have to submit a test score in order to be admitted and earn a merit award.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22200 USD / year

≈ 22200 USD / year
Out-of-State

13248 USD / year

≈ 13248 USD / year
Domestic

Applies to you

In-State

13248 USD / year

≈ 13248 USD / year

Additional Details

Lower level (less than 56 credit hours) tuition: For U.S. residents: $11,976 per year, for International students: $21,000 per year

Living costs

Mount Pleasant

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers & Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Mount Pleasant

Funding

Scholarships Information

Available Scholarships

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