Overview

The Marketing programme at Sam Houston State University provides a robust academic foundation for students aiming to master the complexities of modern commerce. This degree blends essential business principles with advanced training in advertising, market analysis, and strategic brand management.

Students benefit from a curriculum that balances theoretical knowledge with practical application. By engaging with real-world projects and simulations, learners develop the ability to identify customer needs and craft impactful campaigns. The course encourages a deep understanding of both traditional and digital media landscapes.

The learning environment is designed to foster creative thinking and data-driven decision-making. Participants explore the science of consumer behaviour while mastering the art of storytelling.

Why Marketing at Sam Houston State University?

The institution offers a distinctive teaching approach that integrates a comprehensive business core with specialised marketing expertise. Students have access to facilities at both the Huntsville campus and The Woodlands Center, providing flexible environments for academic growth and professional development.

A key feature of the experience is the emphasis on experiential learning through partnerships with local businesses. These collaborations allow students to apply classroom theories to actual industry challenges. Faculty members with significant real-world experience guide students in navigating the evolving digital advertising sector.

The programme also encourages participation in student organisations, which helps build professional networks and leadership skills. By combining rigorous analytics with creative strategy, the university prepares its graduates to make an immediate and lasting impact in various organisational settings.

Tuition Fee Breakdown

International fee: USD 23520 per year
National fee: USD 23520 per year
Local fee: USD 11370 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing
Brand Management
Advertising
Consumer Psychology
Digital Media
Finance
Management
Analytics
Social Media
Digital Advertising
Brand Strategy
Market Analysis

Careers with Marketing

Graduates are well-prepared for a wide range of professional roles across multiple sectors. The skills acquired during the course enable students to pursue successful careers in dynamic fields such as advertising, public relations, and social media management. The curriculum's focus on data ensures readiness for analytical positions.

Common career paths for alumni include roles in professional sales, market analysis, and brand strategy. The versatile nature of the degree also opens opportunities in corporate communication and digital marketing. Industry-relevant training ensures that graduates are competitive candidates for positions in both local and international organisations.

Programme Structure

Courses included:

Composition

Mathematics for Managerial Decision Making
Laboratory Science
Language, Philosophy, and Cultural Studies
American Government
Texas Government
Principles of Microeconomics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-05-27 00:00:00 , International
- Apply before 2026-07-01 00:00:00 , National
Starting 2027-01-13 00:00:00
- Apply before 2026-10-15 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National
Starting 2027-05-29 00:00:00
- Apply before 2027-02-28 00:00:00 , International
- Apply before 2027-05-15 00:00:00 , National

More details

SHSU strongly encourages international students outside the U.S. to apply at least 90 days before the beginning of the semester for which they are applying.

Language

English

Duolingo English Test

105

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Huntsville, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit the ApplyTexas.org Application (International) and pay the nonrefundable application fee of $75 in U.S. currency via MasterCard, American Express, VISA, Discover Card, money order or check drawn on a U.S. bank.

Send official high school transcripts or college/university transcripts if applicable.

If transcripts are from a school outside of the U.S. the document must be translated and evaluated by a NACES accredited service or SDR Educational Consultants

International college transcript evaluations must include a course by course evaluation from an accredited evaluation company

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23520 USD / year

≈ 23520 USD / year
Out-of-State

23520 USD / year

≈ 23520 USD / year
Domestic

Applies to you

In-State

11370 USD / year

≈ 11370 USD / year

Living costs

Huntsville

United States

964 - 1786 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Huntsville

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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