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B.B.A. Online

Marketing

West Texas A&M University

48 months
Duration
465 USD/credit 13950 USD/year
80 USD/credit 2400 USD/year
50 USD/credit 1500 USD/year
Unknown
Tuition fee
Unknown
Apply date
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Start date

About

Marketing at West Texas A&M University provides a solid understanding of various business activities, which includes the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.

Overview

Students of Marketing at West Texas A&M University receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing. Professionals in marketing need good communication skills and must enjoy working with people. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall business environment.

Career:

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.

Accreditation

As an AACSB accredited business school, the College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).

Programme Structure

Courses Included:

  • Consumer Behavior
  • Marketing Research
  • International Marketing
  • Marketing Strategy

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Credits

120 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA
2

Other requirements

General requirements

Applicants must meet one of the following and have a minimum 2.0 Cumulative High School GPA:

  • High School Class Rank - Top 30%
  • 3.0 Cumulative High School GPA (4.0 Scale)
  • 21 ACT Composite Score or 1060 SAT Composite Score

Tuition Fee

To alway see correct tuition fees
  • International

    13950 USD/year
    Tuition Fee
    Based on the tuition of 465 USD per credit during 48 months.
  • National

    2400 USD/year
    Tuition Fee
    Based on the tuition of 80 USD per credit during 48 months.
  • In-State

    1500 USD/year
    Tuition Fee
    Based on the tuition of 50 USD per credit during 48 months.

Tuition per semester credit hour

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
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West Texas A&M University

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