Overview
Students of Marketing at West Texas A&M University receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing. Professionals in marketing need good communication skills and must enjoy working with people. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall business environment.
Career:
Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.
Accreditation
As an AACSB accredited business school, the College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).
Programme Structure
Courses Included:
- Consumer Behavior
- Marketing Research
- International Marketing
- Marketing Strategy
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , National
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- Starting
- Apply before , National
- Apply before , International
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- Starting
- Apply before , International
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Language
Credits
Delivered
Disciplines
Business Administration Marketing View 102 other Bachelors in Marketing in United StatesAcademic requirements
English requirements
Other requirements
General requirements
Applicants must meet one of the following and have a minimum 2.0 Cumulative High School GPA:
- High School Class Rank - Top 30%
- 3.0 Cumulative High School GPA (4.0 Scale)
- 21 ACT Composite Score or 1060 SAT Composite Score
Tuition Fee
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International
13950 USD/yearTuition FeeBased on the tuition of 465 USD per credit during 48 months. -
National
2400 USD/yearTuition FeeBased on the tuition of 80 USD per credit during 48 months. -
In-State
1500 USD/yearTuition FeeBased on the tuition of 50 USD per credit during 48 months.
Tuition per semester credit hour
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.