Overview

Students of Marketing at West Texas A&M University receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing. Professionals in marketing need good communication skills and must enjoy working with people. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall business environment.

Career:

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.

Programme Structure

Courses Included:

Consumer Behavior

Marketing
Research

International Marketing

Marketing Strategy

Key information

Start dates & application deadlines

Starting 2025-08-26 00:00:00
- Apply before 2025-08-01 00:00:00 , National
- Apply before 2025-06-15 00:00:00 , International
Starting 2026-01-21 00:00:00
- Apply before 2025-11-30 00:00:00 , National
- Apply before 2025-11-01 00:00:00 , International

Language

English

IELTS

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TOEFL^® IBT

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Credits

120 SCH

Delivered

Online

Disciplines

Marketing View 183 other Bachelors in Marketing in United States

Academic requirements

GPA

English requirements

IELTS

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TOEFL^® IBT

Other requirements

General requirements

Applicants must meet one of the following and have a minimum 2.0 Cumulative High School GPA:

High School Class Rank - Top 30%
3.0 Cumulative High School GPA (4.0 Scale)
21 ACT Composite Score or 1060 SAT Composite Score

Tuition Fee

To always see correct tuition fees

International

21986 USD/year

Tuition Fee

Based on the tuition of 10993 USD per semester
National

19784 USD/year

Tuition Fee

Based on the tuition of 9892 USD per semester
In-State

6672 USD/year

Tuition Fee

Based on the tuition of 3336 USD per semester

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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