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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
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Overview

The key to success in any business today is its Marketing strategy. The entire process of entering markets and creating profitable customers for life is the fundamental challenge faced by today’s marketing manager. 

Students in the Marketing major at Lehigh University learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills.

More than just advertising and selling, marketing needs to understand the customer’s wants and needs, the desired product and its acceptable price, effective promotions, and how to best deliver the product to the customer. 

Effective marketing influences not only the target audience, but company-wide departments as well. Only by working with engineering to design the right products, finance to obtain the funding, production to make the product, and accounting to measure profitability goals, can a business survive and grow in today’s highly competitive marketplace. Be it government, not-for-profit organizations, or free enterprise, marketing will play the lead role in how organizations succeed in the new economy.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising & Sales Promotion Strategy
  • Digital & Social Media
  • Development & Marketing of New Products
  • Global Marketing
  • Consumer Insights through Data Analysis
  • Marketing Analytics in a Digital Space

English Language Requirements

  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • $70 Application Fee
  • Electronic submission from your school through the Common Application website is accepted and encouraged.
  • Lehigh University will adopt a test optional policy for the SAT or ACT during the 2020-21 year.
  • Transcripts must have the high school seal and/or official signature and be from a high school with a CEEB code.
  • All non-US citizens are required to submit the Certificate of Finances form filled out for all four years.

Tuition Fee

  • International

    56980 USD/year
    Tuition Fee
    Based on the original amount of 56980 USD per year and a duration of 48 months.
  • National

    56980 USD/year
    Tuition Fee
    Based on the original amount of 56980 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bethlehem

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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