Overview

The key to success in any business today is its Marketing strategy. The entire process of entering markets and creating profitable customers for life is the fundamental challenge faced by today’s marketing manager.

Key facts

Students in the Marketing major at Lehigh University learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills.

More than just advertising and selling, marketing needs to understand the customer’s wants and needs, the desired product and its acceptable price, effective promotions, and how to best deliver the product to the customer.

Effective marketing influences not only the target audience, but company-wide departments as well. Only by working with engineering to design the right products, finance to obtain the funding, production to make the product, and accounting to measure profitability goals, can a business survive and grow in today’s highly competitive marketplace. Be it government, not-for-profit organizations, or free enterprise, marketing will play the lead role in how organizations succeed in the new economy.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Strategy

Advertising & Sales Promotion Strategy

Digital & Social Media

Development & Marketing of New Products

Global Marketing

Consumer Insights through Data Analysis

Marketing Analytics in a Digital Space

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Bethlehem, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Common Application or Coalition Application with Lehigh Questions and Writing Supplement

Recommendations and Reports

School Report (including counselor recommendation) and Official High School Transcript

Teacher Recommendation (one)

Mid-year School Report and Transcript

Final School Report and Transcript$70 Application Fee

Official SAT or ACT scores - Optional

English Proficiency Requirement

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

66810 USD / year

≈ 66810 USD / year
Out-of-State

66810 USD / year

≈ 66810 USD / year
Domestic

Applies to you

In-State

66810 USD / year

≈ 66810 USD / year

Living costs

Bethlehem

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Bethlehem

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners