Business Administration - Marketing Concentration Western Washington University

Overview

The Business Administration - Marketing Concentration at Western Washington University provides students with a rigorous academic foundation in the modern marketing profession. This programme is designed to help individuals solve complex problems by understanding the evolving needs and wants of global consumers and organisations.

Students engage with coursework that is both intellectually stimulating and practically applicable to today's fast-paced business environment. The curriculum covers a broad spectrum of activities, including the development of new products and the implementation of effective pricing strategies across various sectors.

The teaching approach emphasises the importance of communication, ranging from traditional advertising to cutting-edge digital media.

Why Business Administration - Marketing Concentration at Western Washington University?

Western Washington University is known for a supportive academic community where faculty members originate impactful research and provide professional expertise. The College of Business and Economics is deeply committed to diversity, supporting BIPOC, LGBTQ+, and female students through dedicated resources.

Facilities and student organisations, such as the Student Marketing Association, offer professional readiness workshops and networking mixers. These opportunities allow students to practice their skills in a real-world setting while building a strong professional network before they graduate from the university.

The institution also offers a robust internship programme, allowing students to complete a minimum of 160 hours of supervised work. This practical experience ensures that graduates are prepared to manage firms and organisations in the public interest within a complex global context.

Tuition Fee Breakdown

• International fee: USD 27690 per year
• National fee: USD 27690 per year
• Local fee: USD 8523 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Marketing
• New Product Development
• Pricing Strategies
• Advertising
• Digital Media
• Personal Selling
• Distribution
• Management of Services
• Brand Management
• Marketing Internship

Careers with Business Administration - Marketing Concentration

Graduates from this programme have secured diverse roles such as Technical Account Manager, Digital Marketing Assistant, and Marketing Director. These alumni work across various industries, including technology, real estate, and financial services, applying their expertise in both local and international markets.

Recent employers of Western Washington University graduates include major global organisations like Amazon, Zillow, and Pandora Internet Radio. Other career paths include roles as Digital Analysts, Media Planners, Web Developers, and Marketing Coordinators at firms such as Razorfish and SEO Works.

The versatile skill set acquired during the programme opens doors to nearly every area of business. Whether pursuing a career as a Broker or an Operations Assistant, graduates are equipped with the critical thinking skills necessary to thrive in the competitive marketing landscape.