Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #1168 (BCR) Dayton, OH, United States
The Marketing program from Wright State University gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy.

About

Career

Marketing careers are far reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area of the Marketing program from Wright State University includes careers in advertising, public relations, personal selling, and merchandising. 

Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Principles of Marketing
  • Consumer and Organizational Buyer Behavior
  • Principles of Selling
  • International Marketing
  • Integrated Marketing Communications
  • Marketing Research and Decision Making
  • Retailing and E-Commerce

English Language Requirements

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

To apply to Wright State University, you must have earned a certificate of completion from a secondary education school that would allow you to attend university in your home country. You should have studied mathematics and science subjects at the secondary level.

Complete the Wright State application process by submitting:

  • Application for Undergraduate Admission
  • Official ACT or SAT scores
  • Official high school transcript including senior schedule
  • Partial at time of application, final transcript with graduation date posted upon completion of your senior year
  • $30 application fee

Tuition Fee

  • International

    18996 USD/year
    Tuition Fee
    Based on the original amount of 9498 USD per semester and a duration of 48 months.
  • National

    9578 USD/year
    Tuition Fee
    Based on the original amount of 4789 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dayton

  • 880 - 1360 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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