Overview

The Marketing programme at Wright State University provides students with a comprehensive understanding of how to create, communicate, and deliver value to consumers in a global marketplace. This degree is designed to be highly adaptable, allowing students to tailor their education to match specific career aspirations within the business sector. By combining theoretical foundations with practical applications, the curriculum ensures graduates are prepared for the evolving demands of modern commerce.

Why Marketing at Wright State University?

Choosing this programme means joining the Raj Soin College of Business, where the curriculum is built on flexibility and real-world engagement. With only three mandatory core courses, students have the freedom to select a broad range of electives that align with their professional goals. The university also hosts the Emerging Marketing Leaders programme, providing additional networking and development opportunities for high-achieving students.

Experiential learning is a cornerstone of the student experience. Participants have the opportunity to develop marketing plans for local startups and collaborate with regional organisations such as the Small Business Development Centre and the Wright State Research Institute. Furthermore, the American Marketing Association student chapter allows members to apply their classroom knowledge to professional projects and community initiatives.

Tuition Fee Breakdown

International fee: USD 11000 per semester
National fee: USD 11000 per semester
Local fee: USD 5908 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a thorough foundation in global issues, digital technologies, and data insights. Students complete a business core alongside specialised marketing modules. Modules may include:

Consumer Behaviour
Marketing Strategy
Marketing Research
Digital Marketing
International Marketing
Marketing Analytics
Professional Selling

Careers with Marketing

Graduates from Wright State University are highly sought after by diverse industries, ranging from local startups to major international corporations. The programme prepares individuals for roles in both business-to-business (B2B) and business-to-consumer (B2C) environments. Alumni have successfully secured positions at a variety of prestigious organisations and regional leaders, including:

Reynolds and Reynolds
Speedway
Cintas
Cox Media Group
Wright-Patterson Air Force Base
Dayton Children’s Medical Centre
McDonald’s
Clear Channel Radio
ACCO Brands

The skills acquired during the programme also empower graduates to launch their own entrepreneurial ventures. Whether pursuing roles in advertising, brand management, or market analysis, students leave with the technical and organisational abilities required for sustainable career success in a competitive global economy.

Programme Structure

Courses include:

Consumer and Organizational Buyer Behavior

Marketing Research and Decision Making

Marketing Strategy

Selling

International Marketing

Integrated Marketing Communications

Retailing and E-Commerce

Creativity, Problem Solving, and Communication

Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-08-15 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-10-10 00:00:00 , International
Starting 2027-08-20 00:00:00
- Apply before 2027-04-30 00:00:00 , International

Language

English

Duolingo English Test

110

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dayton, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

International Application Checklist

Submit a copy of your passport information page showing your photo, name, and date of birth.

Complete the admission application and submit your $30 non-refundable application fee.

Refer to the Required Documents section to find a list of missing documents. Upload your documents in either PDF or JPEG format.

Upload your complete, official academic record from ALL high schools, secondary schools, colleges, and/or universities, or intensive English programs you have attended.

Submit an I-20 request form and current official bank statement in U.S. dollars.

Submit your SAT scores/ACT scores. These are not mandatory, but help in scholarship decisions.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22000 USD / year

≈ 22000 USD / year
Out-of-State

22000 USD / year

≈ 22000 USD / year
Domestic

Applies to you

In-State

11816 USD / year

≈ 11816 USD / year

Living costs

Dayton

United States

880 - 1352 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dayton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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