From non-profit organizations to retail powerhouses to tech start-ups, marketing is a pervasive and central component to running a successful organization. The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators.
The Marketing Program
The Business (Concentration in Marketing) concentration within the business major is one of the most popular programs at Portland State University . The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.
The Marketing Program at Portland State University is highly customizable. Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value.
The Marketing Curriculum
While some marketers are doers, others focus on the strategy. At PSU we cater to both, and put emphasis on the importance of collaboration. You’ll gain the skills to research, analyze, strategize, and execute a successful marketing plan from start to finish.
Get more detailsVisit official programme website
- Consumer Behavior and Customer Satisfaction
- Marketing Research
- Marketing Strategy and Management
- Consumer Package Goods Marketing
- International Business and Trade Practices
- International Marketing
Check out the full curriculumVisit official programme website
- 48 months
Start dates & application deadlines
- Apply before
- Apply before
- Apply before
DisciplinesBusiness Administration Marketing Digital Marketing View 413 other Bachelors in Digital Marketing in United States
Explore more key informationVisit official programme website
- To enroll as a freshman (first year), you must have completed secondary school or high school. Your education must be equivalent to United States secondary school or high school education.
- You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
- Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.
Make sure you meet all requirementsVisit official programme website
International29286 USD/yearTuition FeeBased on the tuition of 29286 USD per year during 48 months.
National29286 USD/yearTuition FeeBased on the tuition of 29286 USD per year during 48 months.
In-State10386 USD/yearTuition FeeBased on the tuition of 10386 USD per year during 48 months.
Living costs for Portland
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.