48 months
29286 USD/year
29286 USD/year
10386 USD/year
Tuition fee
Apply date
Start date


 The Marketing Program at Portland State University is designed to give students a comprehensive approach to modern marketing, teaching students to combine intuition with data. Innovative, intuitive, and data-driven marketing professionals are in high demand. 

Visit the official programme website for more information


From non-profit organizations to retail powerhouses to tech start-ups, marketing is a pervasive and central component to running a successful organization. The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators.

The Marketing Program 

The Business (Concentration in Marketing) concentration within the business major is one of the most popular programs at Portland State University . The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.

The Marketing Program at Portland State University is highly customizable. Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value.

The Marketing Curriculum

While some marketers are doers, others focus on the strategy. At PSU we cater to both, and put emphasis on the importance of collaboration. You’ll gain the skills to research, analyze, strategize, and execute a successful marketing plan from start to finish.

Programme Structure

Courses included:

  • Consumer Behavior and Customer Satisfaction
  • Marketing Research
  • Marketing Strategy and Management
  • Retailing 
  • Consumer Package Goods Marketing
  • International Business and Trade Practices
  • International Marketing

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


180 SCH


On Campus, Blended, Online

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • To enroll as a freshman (first year), you must have completed secondary school or high school. Your education must be equivalent to United States secondary school or high school education.  
  • You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
  • Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fee

To alway see correct tuition fees
  • International

    29286 USD/year
    Tuition Fee
    Based on the tuition of 29286 USD per year during 48 months.
  • National

    29286 USD/year
    Tuition Fee
    Based on the tuition of 29286 USD per year during 48 months.
  • In-State

    10386 USD/year
    Tuition Fee
    Based on the tuition of 10386 USD per year during 48 months.

Living costs for Portland

1271 - 2262 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Portland State University


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