Studyportals Study cover for Marketing

Marketing 

Portland State University

B.Sc. On Campus Online Blended
48 months
Duration
29837 USD/year
29837 USD/year
10081 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

 The Marketing Program at Portland State University is designed to give students a comprehensive approach to modern marketing, teaching students to combine intuition with data. Innovative, intuitive, and data-driven marketing professionals are in high demand.

Visit the official programme website for more information

Overview

From non-profit organizations to retail powerhouses to tech start-ups, marketing is a pervasive and central component to running a successful organization. The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators.

The Marketing Program

The Business (Concentration in Marketing) concentration within the business major is one of the most popular programs at Portland State University . The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.

The Marketing Program at Portland State University is highly customizable. Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value.

The Marketing Curriculum

While some marketers are doers, others focus on the strategy. At PSU we cater to both, and put emphasis on the importance of collaboration. You’ll gain the skills to research, analyze, strategize, and execute a successful marketing plan from start to finish.

Programme Structure

Courses included:

  • Consumer Behavior and Customer Satisfaction
  • Marketing Research
  • Marketing Strategy and Management
  • Retailing
  • Consumer Package Goods Marketing
  • International Business and Trade Practices
  • International Marketing

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

180 alternative credits

Delivered

On Campus, Blended, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • To enroll as a freshman (first year), you must have completed secondary school or high school. Your education must be equivalent to United States secondary school or high school education.  
  • You must have a cumulative (overall) grade point average (GPA) of at least 3.0 when converted to the U.S. 4.0 grading scale.
  • Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fee

  • International

    29837 USD/year
    Tuition Fee
    Based on the original amount of 29837 USD per year and a duration of 48 months.
  • National

    29837 USD/year
    Tuition Fee
    Based on the original amount of 29837 USD per year and a duration of 48 months.
  • In-State

    10081 USD/year
    Tuition Fee
    Based on the original amount of 10081 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing
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Portland State University

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