Overview

This Marketing BSc program from Portland State University prepares you for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And our marketing degree helps you gain the big-picture vision to play strategic roles and advance into leadership positions.

Marketing is all about value creation, delivery, and capture—and few marketing degrees are better connected than Portland State University. You’ll learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen.

Career opportunities:

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

Account management
Category management
Marketing analytics
Product/service management
Digital marketing
Web design
Market research
Public relations
Professional selling
User experience design
Social media management
Event management
Media buying

Programme Structure

Courses include:

Consumer Behavior and Customer Satisfaction

Digital Media Planning and Analytics

Marketing Research

Marketing Analytics

Marketing Strategy and Management

Retailing

Consumer Package Goods Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-30 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-12-05 00:00:00
Starting 2027-03-31 00:00:00
- Apply before 2027-03-05 00:00:00

Language

English

Duolingo English Test

110

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PTE Academic

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IELTS

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Credits

180 SCH

Delivered

On Campus, Blended

Campus Location

Portland, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34599 USD / year

≈ 34599 USD / year
Out-of-State

34599 USD / year

≈ 34599 USD / year
Domestic

Applies to you

In-State

12999 USD / year

≈ 12999 USD / year

Living costs

Portland

United States

1271 - 2262 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Portland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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