Overview

The Marketing programme at Portland State University provides students with a 360-degree perspective on contemporary trends, strategic tools, and essential business acumen. This degree integrates creative thinking with rigorous data fluency to prepare graduates for the complexities of the global marketplace. Students benefit from a curriculum that balances theoretical knowledge with practical, hands-on workplace experience.

Why Marketing at Portland State University?

Portland State University maintains exceptional industry connections within a world-class marketing and retail community. The School of Business holds elite dual accreditation from the AACSB, placing it among the top 1% of business schools globally. Students have unique opportunities to intern at iconic corporations such as Nike, Intel, and Columbia Sportswear.

The programme features an integrated AI in Business Microcredential, allowing students to master AI tools for ethical problem-solving and strategic decision-making without additional costs. Facilities like the Center for Retail Leadership and the student-led advertising agency, FIR Northwest, provide professional environments to build impressive portfolios. The faculty consists of internationally renowned experts who provide mentorship beyond standard textbooks.

Tuition Fee Breakdown

International fee: USD 34599 per year
National fee: USD 34599 per year
Local fee: USD 12999 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on developing strong research, communication, and critical reasoning skills. Students can customise their studies to align with specific career goals in digital media, sales, or international commerce. Modules may include:

Consumer Behaviour
Marketing Research
Retailing
Marketing Strategy and Management
Digital Marketing
Social Media
International Marketing
Sales Management
Advertising Management

Careers with Marketing

Graduates are prepared for diverse strategic roles across the corporate, non-profit, and government sectors. The programme's broad scope enables students to pursue leadership positions in various fast-growing industries. Potential career paths and functional areas include:

Account Management
Category Management
Marketing Analytics
Product and Service Management
Market Research
Public Relations
Professional Selling
User Experience Design
Media Buying

With over 800 business internships and jobs posted annually specifically for students, the university ensures a direct pipeline into the professional workforce. Graduates often find success in roles ranging from social media management to high-level strategic consultancy.

Programme Structure

Courses include:

Consumer Behavior and Customer Satisfaction

Digital Media Planning and Analytics

Marketing Research

Marketing Analytics

Marketing Strategy and Management

Retailing

Consumer Package Goods Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-30 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-12-05 00:00:00
Starting 2027-03-31 00:00:00
- Apply before 2027-03-05 00:00:00

Language

English

Duolingo English Test

110

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IELTS

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Credits

180 SCH

Delivered

On Campus, Blended

Campus Location

Portland, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34599 USD / year

≈ 34599 USD / year
Out-of-State

34599 USD / year

≈ 34599 USD / year
Domestic

Applies to you

In-State

12999 USD / year

≈ 12999 USD / year

Living costs

Portland

United States

1271 - 2262 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Portland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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