From non-profit organizations to retail powerhouses to tech start-ups, marketing is a pervasive and central component to running a successful organization. The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators.
The Marketing Program
The Business (Concentration in Marketing) concentration within the business major is one of the most popular programs at Portland State University . The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.
The Marketing Program at Portland State University is highly customizable. Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value.
The Marketing Curriculum
While some marketers are doers, others focus on the strategy. At PSU we cater to both, and put emphasis on the importance of collaboration. You’ll gain the skills to research, analyze, strategize, and execute a successful marketing plan from start to finish.
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- Consumer Behavior and Customer Satisfaction
- Marketing Research
- Marketing Strategy and Management
- Consumer Package Goods Marketing
- International Business and Trade Practices
- International Marketing
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- 48 months
Start dates & application deadlines
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DisciplinesBusiness Administration Marketing Digital Marketing View 855 other Masters in Marketing in United States
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We are not aware of any academic requirements for this programme.
- To enroll as a freshman (first year), you must have completed secondary school or high school. Your education must be equivalent to United States secondary school or high school education.
- You must have a cumulative (overall) grade point average (GPA) of at least 3.0 when converted to the U.S. 4.0 grading scale.
- Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.
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International29837 USD/yearTuition FeeBased on the original amount of 29837 USD per year and a duration of 48 months.
National29837 USD/yearTuition FeeBased on the original amount of 29837 USD per year and a duration of 48 months.
In-State10081 USD/yearTuition FeeBased on the original amount of 10081 USD per year and a duration of 48 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.