Overview

The Marketing bachelor degree at Portland State University offers students a deep dive into the essential processes of value creation, delivery, and capture within a nationally ranked business school. This programme integrates creative thinking with data fluency and analytical skills to prepare graduates for the modern workforce. By studying in the heart of a world-class retail community, students gain a competitive edge through a curriculum that balances theory with practical application.

Why Marketing at Portland State University?

Portland State University maintains exceptional industry connections with iconic corporations such as Nike, Intel, and Amazon. Students benefit from a strategic focus that explores how marketing interacts with finance, information technology, and global supply logistics. The School of Business holds elite dual accreditation from the AACSB, placing it in the top 1% of business schools worldwide. Additionally, the university has been recognised for four consecutive years as one of the most innovative institutions by U.S. News & World Report.

The programme offers unique on-campus opportunities through the Center for Retail Leadership and the student-led advertising agency, FIR Northwest. Students can also access an integrated AI in Business Microcredential, providing hands-on experience with AI tools for data analysis and ethical problem-solving without extra fees. With over 800 business internships posted annually, the university ensures students have ample opportunities to build professional portfolios and industry networks.

Tuition Fee Breakdown

International fee: USD 34599 per year
National fee: USD 34599 per year
Local fee: USD 12999 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to equip students with both broad strategic vision and specific tactical execution skills. Modules may include:

Consumer Behaviour
Marketing Research
Retailing
Marketing Strategy and Management
Digital Marketing
Social Media
International Marketing
Sales Management
Advertising Management

Careers with Marketing

Graduates are prepared for diverse roles across the corporate, non-profit, and government sectors. The broad nature of the degree allows students to pursue various specialisations and leadership positions. Potential career paths include:

Account Management
Marketing Analytics
Product Management
Market Research
Public Relations
User Experience Design
Social Media Management
Media Buying

Programme Structure

Courses include:

Consumer Behavior and Customer Satisfaction

Digital Media Planning and Analytics

Marketing Research

Marketing Analytics

Marketing Strategy and Management

Retailing

Consumer Package Goods Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-30 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-12-05 00:00:00
Starting 2027-03-31 00:00:00
- Apply before 2027-03-05 00:00:00

Language

English

Duolingo English Test

110

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IELTS

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Credits

180 SCH

Delivered

On Campus, Blended

Campus Location

Portland, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34599 USD / year

≈ 34599 USD / year
Out-of-State

34599 USD / year

≈ 34599 USD / year
Domestic

Applies to you

In-State

12999 USD / year

≈ 12999 USD / year

Living costs

Portland

United States

1271 - 2262 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Portland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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