Study cover for Marketing
B.A. On Campus Online Blended

Marketing

Portland State University

48 months
Duration
29837 USD/year
29837 USD/year
10081 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value. The Marketing program is offered by Portland State University .

Visit the official programme website for more information

Overview

The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators. 

The Marketing concentration within the business major is one of the most popular programs at Portland State University  . The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.The marketing program is highly customizable. 

Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. 

Portland State University School of Business Administration’s Marketing Program is designed to give students a comprehensive approach to modern marketing, teaching students to combine intuition with data. Innovative, intuitive, and data-driven marketing professionals are in high demand. According to the Bureau of Labor Statistics, employment of market research analysts and marketing specialists is projected to increase by 41.2% between 2010 – 2020. Digital media has seen a growth rate of 129% since 2010.

What Can I Do With a Marketing Degree?

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

  • Account management
  • Category management
  • Marketing analytics
  • Product/service management
  • Digital marketing
  • Web design
  • Market research
  • Public relations
  • Professional selling
  • User experience design
  • Social media management
  • Event management
  • Media buying

Programme Structure

Courses included:

  • Consumer behavior
  • Marketing research
  • Retailing
  • Marketing strategy and management
  • Digital marketing
  • Social media
  • International marketing

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71

Credits

180 alternative credits

Delivered

On Campus, Blended, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71

Other requirements

General requirements

  • To enroll as a freshman (first year), you must have completed secondary school or high school. Your education must be equivalent to United States secondary school or high school education.  
  • You must have a cumulative (overall) grade point average (GPA) of at least 3.0 when converted to the U.S. 4.0 grading scale.
  • Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fee

To alway see correct tuition fees
  • International

    29837 USD/year
    Tuition Fee
    Based on the tuition of 29837 USD per year during 48 months.
  • National

    29837 USD/year
    Tuition Fee
    Based on the tuition of 29837 USD per year during 48 months.
  • In-State

    10081 USD/year
    Tuition Fee
    Based on the tuition of 10081 USD per year during 48 months.

Living costs for Portland

1271 - 2262 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing
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Portland State University

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