Overview

The Advertising Management bachelor degree at Portland State University provides a unique curriculum that integrates creative advertising techniques with robust business fundamentals. Students learn to develop and execute sophisticated multi-platform campaigns that align with organisational goals and drive measurable results. This programme is specifically designed to prepare graduates for leadership roles within the dynamic global marketing industry.

Why Advertising Management at Portland State University?

Portland State University offers a distinct advantage by housing its advertising programme within a nationally ranked School of Business. This ensures that students develop not only creative talent but also the business acumen required for budgeting, client management, and strategic analysis. The university holds prestigious dual AACSB accreditation, a distinction shared by fewer than 5% of business schools worldwide.

Located in the heart of a thriving creative hub, the programme provides unparalleled access to the local industry. Students can gain hands-on experience through "Student Work", an independent, student-run advertising agency. Additionally, the university hosts exclusive portfolio workshops where students receive direct feedback from industry professionals, ensuring they graduate with a competitive edge and a professional network.

Tuition Fee Breakdown

International fee: USD 34599 per year
National fee: USD 34599 per year
Local fee: USD 12999 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on a holistic view of markets, consumer behaviour, and economic trends to prepare students for decision-making roles. Modules may include:

Consumer Behaviour and Customer Satisfaction
Media Strategy
Creative Strategy
Advertising Campaigns
Marketing Research
Marketing Analytics
Account Management
Digital Media Planning and Design

Careers with Advertising Management

Graduates from Portland State University are highly sought after by global advertising agencies, corporate marketing departments, and boutique creative shops. The programme's strong reputation ensures that recruiters and hiring executives regularly engage with students for on-campus interviews and scouting opportunities.

Potential career paths and roles include:

Digital Advertising Specialist
Content Strategist
Account Manager
Communications Strategist
Media Buyer
Creative Director
Brand Development Manager

The integration of an AI in Business Microcredential within the coursework further enhances employability, providing students with practical skills in data analysis and ethical problem-solving that are increasingly demanded by modern employers.

Programme Structure

Courses include:

Advertising

Consumer Behavior and Customer Satisfaction

Media Strategy

Creative Strategy

Advertising Campaigns

Marketing Research

Account Management

Portfolio Workshop

FIR Advertising Agency Internship

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-30 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-12-05 00:00:00
Starting 2027-03-31 00:00:00
- Apply before 2027-03-05 00:00:00

Language

English

Duolingo English Test

110

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IELTS

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Credits

180 SCH

Delivered

On Campus

Campus Location

Portland, United States

Disciplines

Project Management Digital Marketing Advertising View 146 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34599 USD / year

≈ 34599 USD / year
Out-of-State

34599 USD / year

≈ 34599 USD / year
Domestic

Applies to you

In-State

12999 USD / year

≈ 12999 USD / year

Living costs

Portland

United States

1271 - 2262 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Portland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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