Overview

The Marketing B.B.A. at Middle Tennessee State University provides students with a robust foundation in the essential principles of value creation and brand delivery. This programme is specifically designed to develop the communication, research, and problem-solving skills necessary to excel as a modern marketing professional.

Students benefit from a curriculum that balances theoretical knowledge with practical application, ensuring they are prepared for the complexities of the commercial world. The course offers a flexible approach to business education, allowing learners to explore various facets of the industry while building a professional portfolio.

Why Marketing at Middle Tennessee State University?

The Jones College of Business at Middle Tennessee State University is ranked among the top 1.5% of business schools globally, providing an elite environment for academic growth. Students gain access to unique experiential learning opportunities, including the annual Business Exchange for Student Talent career fair which connects learners directly with regional employers.

The university also hosts specialised facilities such as the Center for Professional Selling and the Consumer Research Institute. These resources, combined with opportunities for study abroad and networking with guest lecturers from prestigious institutions, ensure that graduates enter the workforce with a competitive edge and an average starting salary of $55,000.

Tuition Fee Breakdown

International fee: USD 33428 per year
National fee: USD 33428 per year
Local fee: USD 10932 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on professional preparation and the technical tools required for modern commerce. Modules may include:

Business Communication
E-commerce
Professional Selling
Consumer Behaviour
Market Research
Technology
Professional Preparation in Marketing

Careers with Marketing

Graduates from Middle Tennessee State University are well-equipped for a variety of dynamic roles across multiple sectors. The programme prepares students for diverse career paths ranging from digital strategy to high-level corporate management. Common graduate roles include:

Digital Marketing Specialist
Marketing Researcher
Social Media Marketing Coordinator
Retail Buyer
Promotions Strategist
Sales Manager
Entertainment Marketer

Alumni have successfully secured positions at prestigious organisations such as Dell Technologies, Bridgestone, State Farm, and Liberty Mutual. The university's Career Development Center further supports students by providing tools to enhance marketability and connecting them with internship opportunities through dedicated platforms.

Programme Structure

Courses include:

Professional Preparation in Marketing

Supply Chain Management

Principles of Marketing

Measuring Marketing Performance

Retailing

Professional Selling

Promotion

Product Management

Purchasing

Sports Marketing

Principles of Transportation

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-07-01 00:00:00

Language

English

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus, Blended

Campus Location

Murfreesboro, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the application for admission and pay the $30 application fee.

Send official transcripts from all academic institutions attended to MTSU International Admissions.

Send official copy of language scores.

Provide appropriate documents for the following: Proof of financial support, Proper health forms with proof of vaccinations, Copy of passport showing expiration.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33428 USD / year

≈ 33428 USD / year
Out-of-State

33428 USD / year

≈ 33428 USD / year
Domestic

Applies to you

In-State

10932 USD / year

≈ 10932 USD / year

Living costs

Murfreesboro

United States

1123 - 2087 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Murfreesboro

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners