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Marketing, B.B.A.

  • Application Deadline
  • 48 months
Murfreesboro, TN, United States
When you purchase a product or service and return again and again to that same outlet in search of other products or services, you are living proof that effective marketing works. Marketing is about presentation, but it is more about filling customer needs.
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  • Marketing appeals to the senses. It touches the consumer in ways that build confidence, trust, and brand loyalty. Marketing is impression—first, last, and everything in between. The discipline of marketing entails research, problem-solving, communication, and creativity—all to engage and meet the needs of a good friend … the customer.
  • Every fall semester the Department of Management sponsors “Digging Deeper,” a networking opportunity for Management, Marketing, and Business Administration majors with 25 to 30 employers who visit MTSU. Every spring, the Business Exchange for Student Talent (BEST) career fair hosts area employers who meet with students majoring in Management, Marketing, or Business Administration. Both events allow students to ask questions, explore career paths, and form mentorships. In fall 2013, the department will establish a chapter of the American Marketing Association (AMA). With more than 30,000 members nationwide, the AMA is the go-to place for marketing resources and networking opportunities. The AMA is a tremendous bridge for students to cross from college to career.
  • The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include:
  • Advertising account manager
  • Consumer behavior specialist
  • E-commerce participant
  • Entertainment marketer
  • Logistics/transportation professional
  • Market researcher
  • Market strategist
  • Nonprofit marketer
  • Detailed Programme Facts

    • Programme intensity Full-time
      • Full-time duration 48 months
    • Languages
      • English
    • Delivery mode
      On Campus

    Programme Structure

    Courses include:
    • MKT 3010 - Professional Preparation in Marketing
    • MKT 3750 - Supply Chain Management
    • MKT 3820 - Principles of Marketing
    • MKT 3825 - Measuring Marketing Performance
    • MKT 3830 - Retailing
    • MKT 3840 - Professional Selling
    • MKT 3850 - Promotion
    • MKT 3855 - Product Management
    • MKT 3860 - Purchasing
    • MKT 3865 - Sports Marketing
    • MKT 3870 - Principles of Transportation
    • MKT 3900 - Social Media Marketing and E-Commerce
    • MKT 3910 - Consumer Behavior
    • MKT 3920 - Entertainment Marketing
    • MKT 3930 - Marketing Research
    • MKT 3950 - Business-to-Business Marketing
    • MKT 3960 - Marketing Channels Management
    • MKT 4170 - Applied Promotional Strategy
    • MKT 4710 - International Business
    • MKT 4800 - Sales Management
    • MKT 4810 - Integrated Logistics Management

    English Language Requirements

    • Minimum required score:


      The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

    • Minimum required score:


      The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

      Get a free IELTS practice test
    • Minimum required score:


      The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

    General Requirements

    General requirements

    • Application form for admission
    • $30 application fee
    • International Certificate of Immunization
    • Financial statement indicating sources of support
    • Certificate of Freedom from Tuberculosis
    • All foreign non-immigrant students applying for admission pursuant to a student visa shall submit within thirty (30) days from the first day of classes a certificate from a licensed physician or other qualified medical authority verifying freedom from tuberculosis. 
    • Submit Varicella (chickenpox) form

    Tuition Fee

    • International

      1078 USD/credit
      Tuition Fee
      Based on the original amount of 1078 USD per credit and a duration of 48 months.
    • National

      300 USD/credit
      Tuition Fee
      Based on the original amount of 300 USD per credit and a duration of 48 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

    Living costs for Murfreesboro

    • 1123 - 2090 USD/month
      Living Costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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