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Advertising, B.A.

  • Application Deadline
  • 48 months
University rank #701 (QS) , AL,
The skills necessary for creating persuasive messages and developing the means to expose those messages to the intended audience will be learned in the Advertising program offered by The University of Alabama.


Students of  the Advertising program offered by The University of Alabama will develop and hone critical and creative thinking skills. Students will develop an understanding of the intended audience and use that understanding to create relevant messages, using powerful verbal and visual imagery capable of communicating the intended message(s) in order to capitalize on organizational opportunities and solve communication problems.

Advertising is the creative expression of strategic persuasive communication. As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Examples of advertising media include magazines, newspapers, television, radio, online, outdoor/transit and alternative.

Career Opportunities

Graduates find employment at advertising or public relations agencies, advertising, public relations, or promotional departments of businesses, industries and government agencies and with traditional and nontraditional media outlets.

Types of Jobs Accepted

Our graduates work as copywriters, art directors, account executives, media sales representatives, photographers, researchers, production specialists, media consultants, management advisers, public opinion surveyors and marketing researchers.

Jobs of Experienced Alumni

Owners, presidents & CEOs of advertising agencies, vice president–corporate communication, professors, art directors, account executives, etc.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    32 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Intro To Mass Communic
  • Mechanics of Media Writing
  • Intro To Advertising
  • Software Applications 
  • Strategic Thinking (AD)
  • Investigation and Insights
  • Basic Principles of Design
  • Mass Comm Law & Regultn

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

General Requirements

  • Submit an application
  • Create your MyBama Account
  • Upload immigration and visa documents
  • Submit official transcripts
  • Submit your official SAT or ACT test score

Tuition Fee

  • International

    29230 USD/year
    Tuition Fee
    Based on the original amount of 29230 USD per year and a duration of 48 months.
  • National

    10780 USD/year
    Tuition Fee
    Based on the original amount of 10780 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Tuscaloosa

  • 850 - 1300 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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