Overview

The Advertising - Strategic Brand Management programme at Southern Methodist University offers a rigorous academic foundation for students aiming to master the complexities of modern brand communication. This specialisation focuses on developing the analytical skills and strategic thinking necessary to manage brands in a competitive global marketplace.

Students benefit from a curriculum that blends theoretical knowledge with practical application, ensuring they are well-equipped to handle real-world advertising challenges. The course structure encourages critical evaluation of consumer behaviour and market trends to create impactful brand identities.

The learning environment is designed to foster innovation and professional growth through collaborative projects and expert-led seminars.

Why Advertising - Strategic Brand Management at Southern Methodist University?

Southern Methodist University hosts the Temerlin Advertising Institute, one of the first endowed advertising institutes in the nation. This prestigious centre provides students with unparalleled access to industry resources and a network of prominent scholars and professional leaders who serve as faculty members.

Located in a top-five media market, the institution offers extensive opportunities for industry field visits, guest lectures, and directed study. The small class sizes ensure that every student receives personal attention, fostering a supportive atmosphere for developing advanced skills in account planning and brand management.

The programme also offers international perspectives through study abroad options, including dedicated advertising classes in London. These global experiences, combined with the institute's strong ties to the Dallas advertising community, provide a distinct advantage for students entering the professional world.

Tuition Fee Breakdown

International fee: USD 30940 per semester
National fee: USD 30940 per semester
Local fee: USD 30940 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Advertising
Strategic Brand Management
Creative Specialization
Digital Media Strategy
Graphic Design
Social, Economic, Legal and Marketing Environments
Message Design
Branding Collateral Material

Careers with Advertising - Strategic Brand Management

Graduates are prepared for diverse professional paths within advertising agencies, media firms, and corporate marketing departments. The specialised training in brand strategy enables alumni to pursue successful careers in both domestic and international markets across various creative and analytical sectors.

Common career outcomes for those completing this programme include roles such as brand managers, account executives, and account planners. Additionally, students are well-qualified for positions as media planners or marketing coordinators within design studios and large-scale commercial organisations.

Programme Structure

Courses include:

Survey of Advertising

Strategic Brand Management

Advertising Account Planning

Strategic Promotion Management

International Advertising

Advertising Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dallas, United States

Disciplines

Marketing Advertising View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application

$60 nonrefundable application fee

Official high school transcript

Official or self-reported SAT or ACT scores.

Official TOEFL, IELTS, OR Duolingo English Test (DET) results are required for students whose language of instruction is bilingual or not solely in English.

Counselor recommendation

Teacher recommendation (optional)

Extracurricular résumé

Home School Supplement (if applicable)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

61880 USD / year

≈ 61880 USD / year
Out-of-State

61880 USD / year

≈ 61880 USD / year
Domestic

Applies to you

In-State

61880 USD / year

≈ 61880 USD / year

Living costs

Dallas

United States

1140 - 1925 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising - Strategic Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dallas

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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