Overview

The primary role of a PR practitioner is to create, maintain and build relationships with an organization’s public audiences. To accomplish these tasks, practitioners may write news releases, organize grassroots organizations, plan events, create newsletters, lobby government officials, form coalitions among organizations or maintain a presence in social media outlets.

Research is also an important part of PR. Creating surveys and organizing focus groups are common techniques used to gain insights into what groups of people believe and think. Based on the information gathered from these tools, practitioners create strategic communications plans aimed at changing attitudes and perceptions held by mass audiences. A number of concepts from psychology play an important role in this process.

Careers

The government's job outlook for PR professionals through 2030 is promising. Jobs as a PR specialist are projected to grow 11%, which is faster than average, according to the Bureau of Labor Statistics.

Graduates of the Mass Communications - Public Relations programme at Virginia Commonwealth University can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations — big and small — must communicate with a variety of audiences in order to succeed. Explore career paths you'll be set up to take with a degree in mass communications.

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Programme Structure

Courses include:

Mass Communications

Diversity in the Media

Technical Prowess

Media and Culture

Ethical Problems in Mass Media

Communications Law

Check out the full curriculum

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-18 00:00:00
- Apply before 2027-06-01 00:00:00

More details

Please contact Virginia Commonwealth University if interested in applying after the posted deadline. Individual requests may be processed.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Richmond, United States

Disciplines

Public Relations View 322 other Bachelors in Public Relations in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission to a VCU undergraduate degree programme requires graduation from a secondary school or the equivalent (lyceum, senior middle school, university preparatory school, completion of GCSE exams, Standard 12 graduation, etc.), which typically consists of at least 12 years beyond kindergarten.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40404 USD / year

≈ 40404 USD / year
Out-of-State

40404 USD / year

≈ 40404 USD / year
Domestic

Applies to you

In-State

17240 USD / year

≈ 17240 USD / year

Additional Details

Yearly Tuition Fee for In-State Residents: $17240 USD

Living costs

Richmond

United States

1071 - 1750 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Mass Communications - Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Richmond

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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