Overview

Students of Marketing Management major from Syracuse University learn how to understand changing customer needs and to identify customer segments and develop global markets, how to effectively bring new products and services to market and to stimulate demand with persuasive communications, and how to build and sustain profitable customer relationships.

Key Facts

Display competence in the functional areas of business and their interdependencies.

Employ logical, analytical and technological skills in decision making.

Develop organizational strategies taking into account internal and external factors.

Communicate and interact with others in a professional manner.

Demonstrate exemplary personal and professional behaviors and apply knowledge in a selected area of study.

Be aware of and engage in a diverse and global society.

Understand customer needs to inform marketing decisions.

Programme Structure

Courses include:

Selected Topics in Marketing

New Product Management

Brand Management

Pricing Strategies for Products and Services

Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00
Starting 2027-08-26 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Syracuse, United States

Disciplines

Marketing Management View 61 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

If you have completed academic work outside the U.S. you must also provide official academic credentials as well as English translations of the documents. If only one document is available, we will accept notarized or certified copies of the original document. If translations are needed, it is your responsibility to have the credentials translated by a reputable translation and evaluation service.
Syracuse University will not provide translations for you. A key to the marking system or grading scale should also be included if it is not indicated on the transcript.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

66580 USD / year

≈ 66580 USD / year
Out-of-State

66580 USD / year

≈ 66580 USD / year
Domestic

Applies to you

In-State

66580 USD / year

≈ 66580 USD / year

Living costs

Syracuse

United States

935 - 1370 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Syracuse

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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