Overview

The Marketing B.S. at Brigham Young University provides students with a robust foundation in modern business practices and consumer psychology. This programme is designed to equip future professionals with the analytical tools and creative skills necessary to navigate complex global markets. Students engage in rigorous academic training that blends theoretical knowledge with practical application.

Why Marketing at Brigham Young University?

Studying at this institution offers access to a specialised curriculum within the Marriott School of Business. The programme stands out for its focus on experiential learning and professional development, ensuring graduates are prepared for the competitive corporate landscape. Students benefit from a unique environment that emphasises ethical management and organisational effectiveness alongside technical marketing proficiency.

Tuition Fee Breakdown

International fee: USD 31984 per year
National fee: USD 31984 per year
Local fee: USD 15992 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a deep understanding of both core business principles and specialised marketing tactics. Modules may include:

Marketing Management
Marketing Research
Consumer Behavior
Advertising & Promotion Management
Business Analytics
Marketing Strategy
Global Business Negotiations
Digital Marketing
Sales Management

Careers with Marketing

Graduates from this programme are prepared for diverse roles across various sectors of the global economy. The curriculum specifically develops skills for careers in digital marketing, marketing analytics, and professional sales. Potential career paths include roles such as brand consultant, market researcher, advertising executive, and product manager. The focus on data fluency and strategic communication ensures that alumni can effectively manage customer relationships and improve company profitability in both domestic and international settings.

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Advertising and Promotion Management

Marketing Strategy

International Marketing

Global Business Negotiations

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-06 00:00:00
- Apply before 2026-08-03 00:00:00
Starting 2027-04-27 00:00:00
- Apply before 2026-12-15 00:00:00
Starting 2027-06-21 00:00:00
- Apply before 2026-12-15 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2026-12-15 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Provo, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit the application by the appropriate application deadlines.
Please note that housing options are dependent upon what is available on any given room selection date.
Students should apply for the semester or term for which they wish to attend. Requests to change beginning semesters may not be accommodated.
The admission criteria are the same for all entry dates. One semester or term is not easier to get into over another.
Applicants intending to serve a full-time mission for the Church of Jesus Christ can view full information about deferring here.
Applicants will need to submit a transcript for any concurrent college credit received.
Any international work must be submitted through IERF or WES. See Evaluating International Work for more information. BYU will only accept official US-accredited transcripts without an evaluation.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31984 USD / year

≈ 31984 USD / year
Out-of-State

31984 USD / year

≈ 31984 USD / year
Domestic

Applies to you

In-State

15992 USD / year

≈ 15992 USD / year

Additional Details

Latter-day Saint- $6,688

Living costs

Provo

United States

944 - 1633 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Provo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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