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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #751 (QS) , UT,
Brigham Young University's mission is to attract, develop, and place men and women of faith, character, and professional ability who will become outstanding leaders capable of dealing with change in a competitive global environment.

About

Marketing is the study of consumer needs in order to create, communicate, and deliver value to a company.

Marketers oversee the process of segmentation, targeting, and positioning while integrating decisions about product, promotion, pricing, and placement or distribution. Marketers create value for a company’s chosen customers, which enables the company to attract and retain customers.

The marketing program prepares students the following roles and areas: product manager, project manager, buyer/planner, brand manager, digital marketing analyst, social media marketer, customer relations, account manager, business-to-business sales, and retail marketing.

Previous marketing students have worked for Microsoft, Sears Holdings, Nielsen Holdings, Intuit, Qualtrics, Adobe Systems, PepsiCo, Frito-Lay, Dow Chemical, Melaleuca, Ecolab, CIGNA Healthcare, Shell Oil, Macy’s, Google, Marriott International, and Walmart, among others.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Research
  • Consumer Behavior
  • Advertising and Promotion Management
  • Marketing Strategy
  • International Marketing
  • Global Business Negotiations
  • Professional Selling and Sales Management
  • Retailing Management
  • Internet Marketing of Products and Services
  • Quality Management
  • Global Supply Chain Strategy
  • Entrepreneurial Marketing

For more information please visit the program website.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    53

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

Academic Requirements

  • Submit the application by the appropriate application deadlines.
  • Please note that housing options are dependent upon what is available on any given room selection date. 
  • Students who choose to apply for and attend summer term will have priority selection for fall on-campus housing and fall class registration.
  • Students should apply for the semester or term for which they wish to attend. Requests to change beginning semesters may not be accommodated.
  • The admission criteria are the same for all entry dates. One semester or term is not easier to get into over another. 
  • Applicants intending to serve an LDS mission can view full information about deferring here.
For more information please visit the program website.

Tuition Fee

  • International

    588 USD/credit
    Tuition Fee
    Based on the original amount of 588 USD per credit and a duration of 48 months.
  • In-State

    294 USD/credit
    Tuition Fee
    Based on the original amount of 294 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Provo

  • 944 - 1640 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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