Overview

The Marketing programme at Florida State University provides students with a robust foundation in the strategic processes used to identify and satisfy consumer needs. This degree focuses on the analytical and creative aspects of the industry, ensuring graduates can navigate complex global markets. Students develop the expertise required to manage brands and execute effective promotional campaigns.

Why Marketing at Florida State University?

Students benefit from the prestigious environment of the Herbert Wertheim College of Business, which is recognised for its high programme rankings and faculty accomplishments. The university offers a unique academic mapping system that monitors student progress over eight semesters to ensure timely graduation. Additionally, highly qualified students can access combined bachelor’s/master’s pathways, allowing them to complete graduate-level coursework during their undergraduate studies.

Tuition Fee Breakdown

International fee: USD 20063 per year
National fee: USD 20063 per year
Local fee: USD 5604 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover essential business functions and specialised industry knowledge. Modules may include:

Marketing Research
Marketing Strategy
Consumer Behaviour
Professional Sales
Real Estate
Risk Management
Finance
Accounting

Careers with Marketing

Graduates are well-prepared for diverse roles across multiple sectors, including consumer packaged goods (CPG) and professional consulting. The programme's strong emphasis on practical application leads to opportunities in distribution companies and various service providers. Students often find success in roles related to market analysis, brand management, and strategic sales. The university supports these outcomes through dedicated business career services, internship programmes, and networking events with organisations like the American Marketing Association.

Programme Structure

Course include:

Service Operations Management

Consumer Behavior

Marketing Research

Multinational Business Operations

Retailing Management

Professional Selling

Principles of Purchasing

Sports, Recreation, and Entertainment Marketing

Multinational Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-03-01 00:00:00

More details

regular decision deadline: December 1; rolling decision: March 1

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Tallahassee, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Apply through the Common App or the FSU Application. International student requirements include:

Official academic records/transcripts and a Secondary School Evaluation
Self-reported standardized test scores for the ACT/CLT/SAT
Self-reported English language proficiency results (for all international applicants whose native language is not English)
Essay and resume/list of activities

If you plan to major in dance, film (animation or production), music, studio art, or theatre, contact the academic department directly for specific major requirements.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20063 USD / year

≈ 20063 USD / year
Out-of-State

20063 USD / year

≈ 20063 USD / year
Domestic

Applies to you

In-State

5604 USD / year

≈ 5604 USD / year

Living costs

Tallahassee

United States

955 - 1345 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tallahassee

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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