Overview

Students in the Integrated Strategic Communication program at the University of Kentucky develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies.

Students learn to coordinate multiple aspects of strategic communication such as advertising, direct response and public relations to deliver persuasive messages to consumers. An internship is required to further develop professional skills.

Careers

Account Executive

Media Buyer & Planner

Advertising Copywriter

Event Planner

Public Relations Specialist

Direct Marketing Manager

Social Media Campaign Coordinator

Brand Manager

Creative Director

Digital Content Manager

Electronic Advertising Specialist

Programme Structure

Courses include:

Strategic Planning and Writing

Writing for the Mass Media

Marketing Management

Ethics

Professional Ethics

Business Ethics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-02-15 00:00:00

Language

English

Duolingo English Test

105

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lexington-Fayette, United States

Disciplines

Management Studies Organisational Behaviour Corporate Communication View 217 other Bachelors in Organisational Behaviour in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission for freshman applicants is based on a holistic review including high school grades, national college admission test results (if submitted), successful completion of the pre-college curriculum and essay. Some colleges and programs at UK require an admission process separate from general undergraduate admission to the University. These selective admission majors and programs may require some combination of the following:
- Standardized test scores and/or higher GPAs than those required for general admission, including meeting the minimum Kentucky statewide academic readiness requirements for Reading, Writing and Math.
- A separate application after being admitted for general admission
- A portfolio of past work related to the requested field
- On-campus or video interviews

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35164 USD / year

≈ 35164 USD / year
Out-of-State

35164 USD / year

≈ 35164 USD / year
Domestic

Applies to you

In-State

13908 USD / year

≈ 13908 USD / year

Living costs

Lexington-Fayette

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lexington-Fayette

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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