Overview

The Advertising major at the University of South Florida is a specialised undergraduate degree designed to prepare students for the fast-paced world of commercial communication. This interdisciplinary programme combines the creative strengths of the Zimmerman School of Advertising & Mass Communications with the strategic business expertise of the Muma College of Business. Students gain a unique competitive edge by mastering both the artistic and analytical sides of the industry.

Why Advertising at the University of South Florida?

This programme stands out due to its collaborative nature, bridging the gap between the College of Arts and Sciences and the Muma College of Business. By integrating marketing principles with traditional advertising tracks, the University of South Florida ensures that graduates possess a robust understanding of how business operations influence creative campaigns. Students benefit from a curriculum that reflects modern industry demands, focusing on the intersection of communication and commerce.

Tuition Fee Breakdown

International fee: USD 18416 per year
National fee: USD 18416 per year
Local fee: USD 6410 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a balanced foundation in business and communication. Modules may include:

Marketing
Advertising
Mass Communications
Strategic Planning
Digital Marketing
Account Management

Careers with Advertising

Graduates are well-equipped to pursue diverse roles within the global media and marketing landscape. The programme prepares students for professional success in various specialised fields of communication. Potential career paths and areas of employment include:

Account Management
Media Planning and Buying
Creative Direction
Strategic Planning
Traffic Management
Digital Strategy
Direct Marketing

Programme Structure

Courses include:

Advertising

Advertising Creativity

Advertising Media Strategy

Advertising Campaigns

Advertising Practicum

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-05-17 00:00:00
- Apply before 2027-03-01 00:00:00
Starting 2027-08-24 00:00:00
- Apply before 2027-03-01 00:00:00

More details

International applicants living outside the U.S. may apply up to one year prior to the desired term of entry.

Language

English

Credits

120 SCH

Delivered

On Campus

Campus Location

Tampa, United States

Disciplines

Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

GPA

2.5

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Complete the USF online application or the Common App.

Pay the non refundable, $30 application fee.

Send original or certified copies of academic transcripts, mark sheets, grade reports, diplomas or certificates, national standardized examination results, or other academic course work to USF.
Submit Your SAT, ACT or CLT Scores

International students from non-English-speaking countries must demonstrate English language proficiency by achieving the following minimum scores on one of the standardized tests listed below:

SAT: Reading and Writing ≥ 490
ACT: English ≥ 17, Reading ≥ 19
CLT: Verbal Reasoning and Writing ≥ 38

Please note that they do not accept English proficiency tests such as TOEFL, IELTS, Duolingo, or other as substitutes for these minimum test score requirements.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18416 USD / year

≈ 18416 USD / year
Out-of-State

18416 USD / year

≈ 18416 USD / year
Domestic

Applies to you

In-State

6410 USD / year

≈ 6410 USD / year

Living costs

Tampa

United States

1122 - 1951 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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