Overview

Marketing involves the creation, communication, delivery, and exchange of value, involving multiple stakeholders, such as customers, businesses, non-profits, the environment and society. From an Instagram influencer’s posts to a vendor in an open market—marketing shapes our everyday lives. Learn more with the Marketing degree program at Loyola University Chicago.

Program Highlights

Through the combination of theory and practice, and the use of experiential collaborations with business and non-profit partners in the local and global communities, case studies, and research projects, students learn to apply marketing principles.

Through the integration of digital technologies, analytics, AI, data-driven research, insights and communication, students apply both the science and art of marketing to strategic problems in business and society.

Marketing faculty bring to the fore issues of social justice, sustainability, cultural competency, and ethics in the curriculum to foster values-based leaders and transformative learning.

Students may also take business and marketing courses that offer an international focus at various campuses and/or university partnerships across the globe.

What You'll Learn

Principles and fundamentals of the various forms of marketing

Why and how consumers behave in an increasingly dynamic and global landscape

How to effectively use research techniques to investigate consumer, market, social, and environmental issues

How to develop marketing strategies, including the formulation of all elements of a marketing plan

How to understand and ethically apply digital tools, AI and analytics

How to incorporate social justice and a stakeholder approach in marketing decisions

Field-specific knowledge and skills in branding, consumer insights, digital marketing, integrated marketing communications, marketing research, services, and sales

Careers

Account coordinator or manager

Brand/product manager

Content marketer

Data analyst or database marketer

Digital marketing specialist

Marketing research analyst

Marketing coordinator or manager

Media or account planner

Social media manager

Salesperson, fundraiser, and business development manager

Programme Structure

Courses included:

Business & Professional Speaking

Ethics in Business

Business Learning and Careers

Financial Literacy and Well-Being

Career Preparation

Globalization and Local Cultures

Culture, Society, and Diversity

Entrepreneurship - Global Opportunity Scan

Global Studies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-24 00:00:00
- Apply before 2026-12-01 00:00:00

More details

At Loyola University, application deadlines are for priority consideration, but rolling admissions continue on a space-available basis thereafter.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Chicago, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the online application.

Send us an official transcript from every high school/secondary school you’ve attended. If you are enrolled in your final year of high school, please send records for the previous three years of school completed. If necessary, you should provide a translated copy in English.

Submit proof of English proficiency.

A letter of recommendation may come from a teacher or school counselor who can speak to your ability to be successful at Loyola.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

54530 USD / year

≈ 54530 USD / year
Out-of-State

54530 USD / year

≈ 54530 USD / year
Domestic

Applies to you

In-State

54530 USD / year

≈ 54530 USD / year

Living costs

Chicago

United States

1297 - 2491 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Program Highlights

What You'll Learn

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Chicago

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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