Sport Management University of Georgia

Overview

The Sport Management programme at the University of Georgia offers a robust academic foundation for students aspiring to lead within the international sports sector. This degree integrates core business principles with specialized industry knowledge to address the sociological, legal, and economic dimensions of modern athletics.

Students benefit from a curriculum that emphasises real-world application through case studies and practical experiences. The faculty consists of esteemed experts specialising in diverse fields such as consumer behaviour, sports analytics, and social justice, ensuring a well-rounded education that meets contemporary industry demands.

Why Sport Management at the University of Georgia?

The institution maintains a strategic location providing proximity to major professional sports leagues and premier venues like the Augusta National and East Lake Country Club. These connections facilitate unique networking opportunities and high-level placements for students throughout their academic journey.

Distinctive teaching features include the UGA Alumni Sports Industry Council, an advisory board of veterans who provide professional mentoring and guest lectures. Students also have the flexibility to pursue dual degrees or collaborate with the Terry College of Business and the Grady College of Journalism and Mass Communication.

Facilities and resources at the University of Georgia Athletic Association offer a practical laboratory for learning. The programme’s strong emphasis on experiential learning ensures that every graduate meets specific graduation requirements through internships at top-tier sport business organisations worldwide.

Tuition Fee Breakdown

• International fee: USD 30878 per year
• National fee: USD 30878 per year
• Local fee: USD 10034 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Sport Economics and Policy
• Sport Marketing
• Sport Event Management
• Managing the Legal Aspects of Sport
• Social Aspects of Sport
• Sport Finance
• Sport Policy and Governance
• Philosophy and Ethics in Sport
• Sport Organizational Behavior
• Sports Analytics
• Sport Sales, Fundraising, and Revenue Generation
• Communication and Public Relations
• Entertainment Law
• Journalism and Media
• Kinesiology

Careers with Sport Management

Graduates are prepared for diverse roles within professional sports teams, collegiate athletic departments, and sports marketing firms. Many alumni secure positions in management, ticket sales, procurement, and account servicing for prestigious organisations across the globe.

Employment destinations include major leagues such as the NBA, NFL, MLB, NHL, and MLS. Specific employers often include the Atlanta Braves, Dallas Cowboys, and San Francisco 49ers, as well as industry leaders like ESPN, Nike, the NCAA, and global agencies such as IMG and Creative Artists Agency.

The programme also serves as a rigorous foundation for those wishing to pursue further academic study. Graduates frequently transition into post-graduate programmes specialising in law, business administration, kinesiology, or public administration to further enhance their professional credentials.