Overview

This Business - Sports Business BA program from Arizona State University provides students with the necessary skills to build knowledge and understanding of the development of the strategic business process in sports organizations and its relationship to media. The program offers a strong focus on applied elements of the sports industry, especially as it relates to media and its impact on the industry.

The proliferation of mass communication (including television, game systems and social networks) has transformed sports into a highly commercialized industry and, in turn, sports continue to generate revenues for these businesses. The interaction between sports and media has led to a multitude of applications of business knowledge to these fields.

Career Opportunities

Career opportunities for graduates could include jobs with titles such as:

administrative service manager
advertising and sponsorship salesperson
agent
business manager
event planner
management analyst
operations specialist
purchasing or buying manager
wholesale and manufacturing representative

Graduates of this concentration find opportunities in mass communication, including television, game systems and social networks. The interaction between sports and media has led to a multitude of applications of business knowledge to these fields.

Programme Structure

Courses include:

Computer Applications and Information Technology

Mathematics for Business Analysis

Public Speaking

Small Group Communication

Communication in Business and the Professions

Macroeconomic Principles

Microeconomic Principles

Marketing and Business Performance

Fan Behavior and Sports Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-19 00:00:00
- Apply before 2027-01-15 00:00:00

More details

International: Application priority deadline.

ASU offers this program in an online format with multiple enrollment sessions throughout the year.

Language

English

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Los Angeles, United States
Tempe, United States

Disciplines

Business Administration Sports Management View 605 other Bachelors in Sports Management in United States

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Academic requirements

GPA

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

English: four years (composition/literature based).

Math: four years (algebra I, geometry, algebra II and one course requiring algebra II as a prerequisite).

Laboratory science: three years total (one year each from any of the following areas are accepted: biology, chemistry, earth science, integrated sciences, and physics).

Social science: two years (including one year American history).

Foreign language: two years (same language).

Fine arts: one year.

First-year students must have a 3.00 grade point average (GPA) (a "B" or better where "A"=4.00) from a secondary school.

Test of English as a Foreign Language (TOEFL).

International English Language Testing System (IELTS).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

37202 USD / year

≈ 37202 USD / year
Out-of-State

34014 USD / year

≈ 34014 USD / year
Domestic

Applies to you

In-State

11822 USD / year

≈ 11822 USD / year

Additional Details

Online tuition:

Non-resident $13,920

Arizona resident $11,822

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business - Sports Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Los Angeles

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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