Overview

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.
The Marketing major at Pennsylvania State University is designed to be integrated with the college's professional education in business and builds on that program and on education in the social sciences.

Careers

Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs.
In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, retail marketing, analytics, brand management, and for-profit or not-for-profit marketing.

Programme Structure

Courses include:

Marketing Research
Marketing
Advertising and Sales Promotion Management
Advanced Retailing and Merchandise Management
Services Marketing
Sustainable Behavior of Consumers, Firms, and Societies
Global Marketing
Sports Business Market Strategy
Strategic Brand Management
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

University Park, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application
Official secondary school records
Official test scores: SAT or ACT
English language proficiency, if your native language is not English

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43290 USD / year

≈ 43290 USD / year
Out-of-State

41790 USD / year

≈ 41790 USD / year
Domestic

Applies to you

In-State

20644 USD / year

≈ 20644 USD / year

Living costs

University Park

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

University Park

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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