Overview

A Solid Foundation for a Career in Marketing

There are several different interest areas in Marketing that students can choose from and are appropriate for students who plan careers in these areas of Marketing.

Selling and sales management

Retailing

Market research and analysis

Marketing communications

Key Facts

Marketing BBA Interest Areas

There are a variety of career opportunities for majors in the Marketing program of the University of Houston. Some of the more common career paths, along with a list of corresponding courses, are linked and listed below:

Selling and Sales Management (PES)

Digital Marketing (DM)

Marketing Research and Analysis (MR&A)

Marketing Communications (MC)

Retailing (R)

Programme Structure

Courses include:

Marketing Strategy & Planning

Professional Selling

Elements of Marketing

Social Media Marketing

Search Engine Marketing

Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-02 00:00:00 , National
Starting 2027-01-20 00:00:00
- Apply before 2026-11-04 00:00:00 , International
- Apply before 2026-12-02 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-05-05 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Houston, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You'll apply as an international freshman student if you plan to attend the University of Houston:

with citizenship from a country outside the U.S.

have no college coursework (or have less than 15 credit hours from an accredited university).

have an equivalent GPA 3.0 or higher (4.0 scale).

meet English Language Requirements

Pay the $90 application fee.

Send official test scores directly from the testing agency. SAT/ACT scores are only required for special programs.

Send official secondary school or high school academic records (transcripts, mark sheets, graduation certificate, etc.), preferably submitted electronically through your school counselor via email or the Common Application.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29206 USD / year

≈ 29206 USD / year
Out-of-State

29206 USD / year

≈ 29206 USD / year
Domestic

Applies to you

In-State

13058 USD / year

≈ 13058 USD / year

Living costs

Houston

United States

1067 - 1950 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Houston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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