Marketing University of Hawaii at Manoa

Overview

The Marketing programme at the University of Hawaii at Manoa provides students with a deep understanding of how to identify and satisfy consumer needs through strategic product development. This degree focuses on the essential pillars of the industry, including market research, creative delivery, and effective communication strategies.

Students explore the multifaceted nature of the field, learning how to develop new products and find efficient ways to reach target audiences. The curriculum is designed to transform students into skilled professionals capable of navigating the complexities of modern commerce and global trade environments.

By engaging with this course, learners gain insights into the psychological and analytical aspects of buyer behaviour.

Why Marketing at the University of Hawaii at Manoa?

The Shidler College of Business is distinguished by its prestigious AACSB accreditation and consistent recognition in the U.S. News & World Report rankings. These accolades reflect the institution's commitment to maintaining high academic standards and providing a world-class education to its diverse student body.

The university offers a unique Asia-Pacific focus, allowing students to gain a broader perspective on international business practices. Facilities such as the Pacific Asian Center for Entrepreneurship provide students with resources to innovate and develop their professional networks within a supportive academic community.

Students benefit from a dedicated Career Services and Professional Development centre, which facilitates connections with industry leaders. The college's strong ties to the local and international business communities offer students distinctive opportunities for growth and practical engagement throughout their studies.

Tuition Fee Breakdown

• International fee: USD 33552 per year
• National fee: USD 33552 per year
• Local fee: USD 11520 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Consumer Behaviour
• Marketing Strategy
• Professional Selling
• International Marketing
• Marketing Research
• Advertising Management
• Retail Management
• Services Marketing
• Digital Marketing
• Brand Management
• Marketing for Entrepreneurs

Careers with Marketing

Graduates of this programme are well-equipped for a variety of roles across multiple industries, including retail, manufacturing, and media. The skills acquired during the course allow for diverse career paths in both domestic and international markets, focusing on growth and consumer engagement.

Common career destinations for graduates include positions such as Brand Manager, Account Executive, and Marketing Researcher. Many alumni also find success as Media Buyers, Logistics Specialists, or Copywriters, applying their expertise to enhance organisational visibility and efficiency.

Other potential roles include Sales Director, Merchandiser, and Distribution Manager. The comprehensive training provided ensures that graduates can excel in leadership positions, managing departments or regional branches for major corporations and specialised consultancy firms.