Placeholder image for Marketing

Marketing, Bachelor

  • Application Deadline
  • 48 months
University rank #364 (BCR) Oxford, AL, United States
We offer a bachelor degree in Marketing at the University of Mississippi. Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations.
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The Marketing curriculum from the University of Mississippi provides instruction in basic principles, major functions, and principal institutions of marketing. It emphasizes skills needed in advertising, retailing, sales management, marketing research, product management, distribution management, and related areas.

In addition to the B.B.A. core, the major in marketing requires 24 semester hours beyond the Principles of Marketing (Mktg 351) course and must include the following courses: Mktg 367, 451, 452, 525, and 12 hours from an emphasis in digital marketing, global supply chain management, marketing analytics, or sales. If students choose not to pursue an emphasis, they may take 12 hours of any 300-level or above Mktg course not already required for the major.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 
  • New Trends & Opportunities in Marketing
  • Creating & Marketing Your Personal Brand
  • Influencer Marketing in Social Media
  • The Dark Side of the Global Supply Chain
  • Marketing Principles
  • Advertising and Promotion

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Completed application
  • Six-semester transcript
  • Official standardized test scores (ACT or SAT)
  • Senior course schedule
  • Standardized test score (ACT or SAT, both are acceptable)
  • Core grade point average (GPA)
  • Availability of seats in the incoming class
  • Rigor of high school curriculum

Tuition Fee

  • International

    24990 USD/year
    Tuition Fee
    Based on the original amount of 24990 USD per year and a duration of 48 months.
  • National

    24990 USD/year
    Tuition Fee
    Based on the original amount of 24990 USD per year and a duration of 48 months.
  • In-State

    8718 USD/year
    Tuition Fee
    Based on the original amount of 8718 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Oxford

  • 850 - 1300 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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