Overview

UTSA’s Marketing Program

The Marketing program of The University of Texas at San Antonio will teach you how to uncover the processes that create successful brands, products and services. You’ll explore how companies communicate the power of their brands through traditional and digital advertising and through social media in our multicultural and global world. As marketing is fundamental in creating value and connecting, satisfying and retaining clients, it’s become essential in nearly every industry. A degree in marketing will prepare you for careers in advertising, promotions, sales, market research, SEO outreach and more.

What You’ll Learn

As a marketing major, you’ll have the option of learning a business competency as you work toward completing your degree. These competencies are available through elective courses and aim to develop a greater set of marketable skills for business majors. The competencies available for marketing majors are analytics, entrepreneurship, international business, leading change, modeling and risk management.

Marketing majors can also choose a track in Sport, Event and Tourism to prepare for careers in amateur athletics, facilities management, health and fitness, professional sports, sports media and more. Tracks are declared after you’ve been admitted and have met with your academic advisor.

Programme Structure

Courses include:

Personal Selling

Marketing Research

International Marketing

Consumer Behavior

Sports Marketing

Legal, Social and Ethical Issues in Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-11-15 00:00:00 , National

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Helotes, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Possess equivalent of a U.S. high school diploma

Meet the minimum English language proficiency requirements

Submit an application on ApplyTexas or Common App

Pay a non-refundable $70 application fee

Submit all official (English-translated) transcripts to UTSA

If you have taken the SAT or ACT, please send your scores to us directly from the testing agency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27598 USD / year

≈ 27598 USD / year
Out-of-State

27598 USD / year

≈ 27598 USD / year
Domestic

Applies to you

In-State

11448 USD / year

≈ 11448 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

UTSA’s Marketing Program

What You’ll Learn

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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