Fashion Imaging and Illustration (Hons) University of the Arts London (UAL)

Overview

Introduction   

BA (Hons) Fashion Imaging and Illustration offers you an experimental space to explore contemporary practices that stem from drawing, to challenge the notion of contemporary fashion imaging.  

Projects involving a multi-disciplinary approach will encourage you to redefine the future role of the fashion illustrator and the discipline’s commercial and creative applications. You will investigate the visual language of fashion through the development of professional skills such as drawing, graphic design, animation, photography, moving image and digital imaging.    

By challenging the fashion industry’s conventions and responding to wider culture’s social, political and environmental issues, you will be able to produce an innovative body of work and be prepared for work in the fashion industry and beyond. 

What to expect   

• A blend of practical and theoretical learning: Develop a critical understanding of contemporary fashion; how it is communicated or promoted, its place within wider culture and its relationship with audiences and consumers.    
• A personalised approach: You are guided to consider your creative practice within an industry context and to explore the opportunities and pathways for professional and creative development.   
• Opportunities to explore new media, technology and digital platforms:  Explore fashion imaging and illustration through an expansive curriculum that integrates traditional skills with new and emerging technologies at the forefront of contemporary commercial practice.   
• Develop a multi-disciplinary skillset: Benefit from experimenting in areas such as photography, moving image, 3D design, digital platforms, art direction and graphic design while emphasising your drawing practices.  
• Exposure to industry:  Engage with live project briefs, collaborative workshops and personal projects that are supported by the expertise of lecturers, technicians and practitioners from the fashion industry.   
• Professional experience: Develop industry skills by undertaking The Diploma in Professional Studies (DiPS), an optional year-long professional placement following the successful completion of your second year of study.