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Creative Direction for Fashion (Hons), B.A.

  • Application Deadline
  • 36 months
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The BA Creative Direction for Fashion (Hons) course at University of the Arts London (UAL) prepares students for a wide range of positions within fashion media and communication and related creative industries by exposing them to a variety of concepts, skills and techniques.

This includes the fundamentals of visual communication and design principles, and their application in the context of publications (magazines, websites, mobile apps), spaces (retail, experiential) and brand identity. We cover graphic and interface design, moving image, photography, sound, performance and interaction design. 

The course provides an understanding of brands to ensure that students develop into skilled designers with an awareness of markets and audiences, and the confidence to propose innovative and forward-thinking concepts. The practical aspects of the course are supported with intellectually stimulating ideas around contemporary creative practice and cultural and historical studies.

Teamwork and project management are important to the course and students are taught about aspects of production such as budgeting and risk assessment that are essential to the realisation of a creative vision. To further support students’ understanding of professional practice we aim to run a number of live briefs and collaborative projects each year. Recent collaborations have involved H&M, Knomi and the Victoria and Albert Museum. 


All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

Graduates from this course are well placed to take up a number of positions within the fashion media industry. Design and technical skills learnt on the course equip graduates to work as effective fashion communicators, where an overview of brand strategy and the ability to create and realise an effective creative vision across multiple platforms with a team of creative practitioners is required. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Introduction to Fashion Communication
  • Visual Communication Design
  • Introduction to Cultural and Historical Studies
  • Fashion Interfaces: Designing for Experience
  • Better Lives
  • Option: Cultural and Historical Studies
  • Art Direction for Fashion
  • Inside the Industry
  • Option: Situating Your Practice unit
  • Future Directions in Fashion Communication

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

Entry requirements

  • Two A Level Passes at Grade C or above (preferred subjects include Art, Design, English, and Maths);
  • a Pass Foundation Diploma in Art and Design;
  • Merit, Pass, Pass at BTEC Extended Diploma preferred subject Art & Design;
  • Pass at UAL Extended Diploma; Access Diploma or 64 new UCAS tariff points from the Access to HE Diploma;
  • 64 new UCAS tariff points (equivalent to 160 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and three GCSE passes at grade A*-C or grade 9-4.

Tuition Fee

  • International

    22920 GBP/year
    Tuition Fee
    Based on the original amount of 22920 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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