• Application Deadline
  • 48 months
    Duration
This Business Administration - Marketing major at Colorado State University will provide its students with a comprehensive knowledge of marketing along with the skills necessary for effective decision making in a business environment that is diverse, global, and highly competitive. 
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Overview

As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners, and society at large. Organizations engage in marketing activities, such as conducting market research, developing new products, establishing pricing approaches, designing marketing communications, and building customer relationships. 

Marketing is people-oriented and ever changing. A person’s analytical and creative abilities are brought to bear on developing solutions to various marketing problems while operating within a continuously evolving marketplace. In addition to the All-University Core Curriculum, course work for a major in business administration/marketing includes calculus, economics, statistics, and business foundation classes along with courses that specifically examine marketing issues and practices.

Learning Outcomes

Students in the Business Administration - Marketing major at Colorado State University  will demonstrate:

  • The ability to identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
  • The ability to make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
  • The ability to use marketing terminology correctly
  • The ability to develop persuasive and convincing arguments that support recommendations
  • The ability to design a marketing plan

Potential Occupations

Between one-fourth and one-third of the civilian labor force is employed in marketing-related positions. Examples of possible careers include, but are not limited to: marketing strategy planning, brand management, product development, market research, digital marketing, pricing management, sales management, advertising, and promotion management.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses included:

  • Marketing Communication Design 
  • Integrated Marketing Communications 
  • Business Customer Relationships 
  • Retailing 
  • Professional Selling 
  • Sales Management 
  • Product Design 

English Language Requirements

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    53

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

  • Application for admission
  • $50 application fee or waiver
  • Official high school transcript
  • Personal statement
  • Recommendation
  • English proficiency test results
  • Immigration documents (for international students)
  • ACT or SAT results (optional for international students)

Tuition Fee

  • International

    30780 USD/year
    Tuition Fee
    Based on the original amount of 30780 USD per year and a duration of 48 months.
  • National

    12058 USD/year
    Tuition Fee
    Based on the original amount of 12058 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Fort Collins

  • 1210 - 1800 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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