Overview

As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Organizations engage in marketing activities, such as conducting market research, developing new products, establishing pricing approaches, designing marketing communications, and building customer relationships. Marketing is people-oriented and ever changing.

A person’s analytical and creative abilities are brought to bear on developing solutions to various marketing problems while operating within a continuously evolving marketplace. In addition to the All-University Core Curriculum, course work for a major in business administration/marketing includes calculus, economics, statistics, and business foundation classes along with courses that specifically examine marketing issues and practices.

Learning Outcomes

Students of the Business Administration - Marketing program from Colorado State University will demonstrate the ability to:

Identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
Make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
Use marketing terminology correctly
Develop persuasive and convincing arguments that support recommendations
Design a marketing plan

Potential Occupations

A degree in marketing opens numerous career options. With a background in data collection and analysis, customer experiences, and design and promotion, you’ll find that your marketing skills are useful in every industry. Beyond traditional marketing roles, you’ll find that these skills can be applied to practically every job and career path.

To help account for all these options and ideas and to put them to use, our faculty leverage their real-world experience. You’ll gain insights into their professional experiences in areas like:

Ethics and social responsibility - Using business for a better world
Customer identification - Developing an understanding of your audience
Pricing - Keeping your products and services competitive in the marketplace
Consumer decision making - Understanding why consumers make their choices
Professional selling – learning how to meet customer needs in a professional sales environment

Programme Structure

Courses include:

Ethics in Contemporary Organizations

Social-Ethical-Regulatory Issues in Business

Statistics With Business Applications

Business Writing and Communication

Business Analytics

Principles of Finance

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-01-21 00:00:00
- Apply before 2024-11-01 00:00:00
Starting 2025-08-19 00:00:00
- Apply before 2025-02-01 00:00:00

Language

English

IELTS

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Credits

120 SCH

Delivered

On Campus

Disciplines

Business Administration Marketing Digital Marketing View 1096 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

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TOEFL^® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Colorado State University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

All first-year freshman students apply using the Common Application.
Personal Statement - What we call a “personal statement” is called the “personal essay” in the Common Application. This short writing piece is your opportunity to help us understand what makes you unique, to share a talent or element of your identity that’s important to you, to describe what you are passionate about, or to highlight an accomplishment you’re proud of.
Submit your most recent transcripts or mark sheets. We will ask for additional materials if necessary.
All decisions are provisional until a final, official transcript verifying graduation is received.
Only transcripts sent directly from the school or stamped and sealed are considered official.
If a record is not in English, a certified literal English translation must accompany the transcript.

Tuition Fee

To always see correct tuition fees

International

34751 USD/year

Tuition Fee

Based on the tuition of 34751 USD per year during 48 months.
National

34751 USD/year

Tuition Fee

Based on the tuition of 34751 USD per year during 48 months.
In-State

13373 USD/year

Tuition Fee

Based on the tuition of 13373 USD per year during 48 months.

Living costs for Fort Collins

1210 - 1800 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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