Overview

In the Marketing major at University of Wisconsin Madison students learn the foundations of marketing—product, place, price, promotion—and how these concepts impact business strategy and execution in different industries and contexts, as well as the importance of relationships with customers and channel partners. Marketing professionals possess and develop a variety of skills including qualitative and quantitative analysis, critical thinking, creativity, communications, and problem solving. The marketing major provides a robust foundation in the marketing discipline, coupled with the flexibility to pursue several areas of interest in the discipline.

Students may pursue a variety of careers in marketing including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management.

Key Facts

Demonstrate the ability to formulate and implement marketing strategies related to product, place/distribution, price, promotion.

Demonstrate the ability to evaluate and analyze appropriate market segments and generate effective marketing plans.

Locate, evaluate, and leverage relevant sources to determine and support their marketing actions.

Apply analytical rigor to marketing decisions.

Programme Structure

Courses include:

Brand Management & Strategy

Marketing in a Digital Age

Reading and Research-Marketing

Marketing Communications

Global Marketing Strategy

Marketing Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-09-03 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Madison, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admissions application
Application fee
Course and grade information from grades 9-12
Two essays: tell us about your academic and personal achievements
One required letter of recommendation
English language proficiency
Official test scores: scores from either the ACT or the SAT

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44210 USD / year

≈ 44210 USD / year
Out-of-State

44210 USD / year

≈ 44210 USD / year
Domestic

Applies to you

In-State

12186 USD / year

≈ 12186 USD / year

Additional Details

Minnesota Resident: $16,638

Living costs

Madison

United States

1015 - 1752 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Madison

Funding

Scholarships Information

Available Scholarships

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