Overview

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time, part-time, online, and executive MBA, executive MS, PhD, and executive education programs, as well as outreach services to the corporate community.

The Marketing graduate from University of Maryland would find him/herself in a position working with sales in some capacity. Graduates might be responsible for making sure a company's product is on the store shelves, but in doing so they must have an understanding of what company might be able to sell which products.

Learning Outcomes

Apply elements of critical thinking.

Identify common situations in chosen career that could result in ethical dilemma.

Analyze ethical scenarios and apply frameworks to develop solutions.

Foster and sustain team environments that are inclusive of ideas from all contributing members.

Apply leadership skills to motivate and coordinate with other to achieve goals.

Write professional-grade business documents.

Develop and deliver effective oral presentations.

Identify and use appropriate quantitative tools and techniques.

Use software applications to analyze and solve problems.

Explain how functional areas interact and drive one another.

Apply consumer behavior concepts to solve real world issues in marketing.

Analyze survey data using appropriate tools and techniques and apply findings to resolve marketing issues.

Formulate STP plans and apply the proper alignment of 4Ps of marketing to solve real world problems in business.

Accreditation

The University of Maryland has been ranked No. 20 among national public universities in the 2015 U.S. News Best Colleges rankings, released today. This is the 12th year that the university has been ranked in the top 20.

Programme Structure

Courses include:

Consumer Analysis

Marketing Research Methods

Marketing Policies and Strategies

Sales Management

Retail Management

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-27 00:00:00
- Apply before 2026-08-01 00:00:00 , International
Starting 2027-08-26 00:00:00
- Apply before 2027-01-20 00:00:00

Language

English

Duolingo English Test

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

College Park, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed online application
We strongly encourage you to apply by the early action deadline to receive priority consideration for admission, merit-based scholarships and invitations to special programs. Applications must be completed online.
Non-refundable application fee of $75
Two letters of recommendation
Two letters of recommendation are required for a completed application: one from your school counselor and one from a teacher.
Official copy of your high school transcripts
Official copy of your college transcripts (if necessary)
Activities and awards list or resume
Essay

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40254 USD / year

≈ 40254 USD / year
Out-of-State

40254 USD / year

≈ 40254 USD / year
Domestic

Applies to you

In-State

10490 USD / year

≈ 10490 USD / year

Living costs

College Park

United States

1676 - 2838 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning Outcomes

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

College Park

Funding

Scholarships Information

Available Scholarships

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