Overview

At American Public University System you’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.

The Bachelor of Business Administration (BBA) offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.

Program Objectives

• Explain and apply fundamental accounting and financial management operations to enhance business decision-making processes.

• Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.

• Apply management, human resource, and personnel practices to organizational problem solving.

• Integrate market and marketing information into a strategic plan.

• Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.

• Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.

• Collect information through the use of various data tools and apply critical thinking concepts to enhance business problem solving capabilities.

• Describe how information systems transform business processes within the modern corporate organization.