Overview

Students of the Digital Marketing programme from Westcliff University will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients, and consumers to sell products and grow.

Programme Learning Outcomes

Assess the functional scope and conceptual process of managing digital marketing in different contexts.

Identify and apply different strategies applicable for digital marketing analytics to retain more cost-effective and profitable customers.

Design, communicate and implement the digital marketing programmes to leverage the overall marketing of a firm.

Use available information communication technologies and modern approaches to initiate independent critical thinking and reasoning skills to measure and interpret the social media effectiveness and performance.

Programme Structure

Courses include:

Applied Marketing Analytics

Social Media Strategy

Customer Relationship Management

Digital Marketing Strategy

Integrated Marketing Communication

Key information

Start dates & application deadlines

Starting 2026-08-31 00:00:00

Apply anytime.

More details

International students are advised to begin the admission process as early as possible.

Language

English

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TOEFL^® IBT

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PTE Academic

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IELTS

5.5

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4.9/5 student rating

Credits

18 SCH

Delivered

On Campus, Online

Campus Location

Irvine, United States

Disciplines

Digital Marketing View 146 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school transcript or equivalent, such as GED, TASC, HiSET, or associate’s degree with:

A minimum of 2.0 cumulative GPA is required

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14346 USD / full

≈ 14346 USD / full
Out-of-State

14346 USD / full

≈ 14346 USD / full
Domestic

Applies to you

In-State

14346 USD / full

≈ 14346 USD / full

Additional Details

Online tuition fees per credit: $490

Living costs

Irvine

United States

1560 - 2585 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Learning Outcomes

Programme Structure

Key information

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Irvine

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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