Overview

Through this Broadcast and Digital Media - Business Administration combined program you will learn skills that span both disciplines, as communications is important in business and business is equally important in communications. You will be prepared to pursue careers in broadcast sales, programming, management for broadcast stations, advertising and marketing.

In our broadcast and digital media program, you'll learn about the creation and production of media, the interrelated nature of media industries and the skills necessary to write, produce and distribute media messages. Explore a variety of areas including audio and video production, broadcast journalism, copywriting and media management. State University of New York at Oswego's updated curriculum includes a variety of offerings in integrated media design and social media.

Career Opportunities

Producer
Director
Press secretary
Sales manager
Broadcast station manager
Media researcher
Project manager
Chief executive officer

Programme Structure

Courses include:

Broadcast Production
Media History and Communication
Media Regulations and Policy
Media Management and Sales
Digital Media Production
Business Administration Core

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-05-15 00:00:00 , International
Starting 2027-01-25 00:00:00
- Apply before 2026-11-15 00:00:00 , International

More details

Applications are accepted on a rolling basis. International applicants should apply by mid-May for Fall or mid-November for Spring.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Oswego, United States

Disciplines

Business Administration Digital Media View 2305 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school diploma or equivalent

Mean 89.5 GPA
students with a well-rounded academic background, who ideally come to college with:

4 units of English
3 units of mathematics (algebra I, II, geometry)
3 units of social science
3 units of science (of which 2 must be lab science)
2 consecutive units of foreign language

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17500 USD / year

≈ 17500 USD / year
Out-of-State

17500 USD / year

≈ 17500 USD / year
Domestic

Applies to you

In-State

7070 USD / year

≈ 7070 USD / year

Living costs

Oswego

United States

1100 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Broadcast and Digital Media - Business Administration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Oswego

Funding

Scholarships Information

Available Scholarships

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