Overview

During this Marketing (Hons) programme at Abertay University , you'll be empowered to design, execute, and evaluate effective marketing strategies and campaigns. Employability is embedded throughout: you’ll produce a portfolio of authentic campaigns and projects you can add to your CV and professional profiles.

Career opportunities

Graduates from the Business School have become joined organisations such as BT, Rolls Royce and Scottish and Southern Energy (SSE). Potential roles include:

Market Researcher.

Marketing Executive.

Advertising Account Executive.

Business Analyst.

Business Adviser.

Business Development Manager.

Marketing Contractor/Freelancer.

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Programme Structure

Courses include:

Business Data

Services Marketing

Marketing Influence and Perception

Digital and Social Media Marketing

Consumer Behaviour and Customer Experience

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Credits

480 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Marketing View 398 other Bachelors in Marketing in United Kingdom

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Visit programme website

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All applicants must have passes in English and Maths, Lifeskill Maths or Application of Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. You may be eligible to take ABE111: Numbers for Everyday Life in lieu of a National 5 Maths qualification at grade C or GCSE grade C/4 or an acceptable equivalent.

Higher Application of Maths at grade C accepted.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16950 GBP / year

≈ 16950 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

Tuition fees for students from England, Northern Ireland, Wales and the Republic of Ireland: £9,790 / year

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

Visit programme website

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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