Overview

Focused on preparing you for work, this Marketing and Business Management (Hons) degree from Abertay University gives you a thorough grounding in marketing and business. You'll learn how to understand different markets, manage customer relationships and communicate your brand strategy effectively.

Successfully completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.

Outstanding work placements & study abroad options

There's an option to go on a work placement and gain valuable industry experience, and you can choose to study overseas. Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, campaign pitches and offsite visits.

You'll work on projects for organisations such as:

Royal Bank of Scotland (RBS)
British Telecom (BT)
Heineken
Michelin

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Programme Structure

Modules include:

Managing People and Ideas
Media and the Digital Society
Business Analytics
People, Planet, Profit
Project Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

120

IELTS

6

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4.9/5 student rating

Credits

480 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Marketing Marketing Management View 70 other Bachelors in Marketing Management in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

120

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All applicants must have passes in English and Maths, Lifeskill Maths or Application of Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. You may be eligible to take ABE111: Numbers for Everyday Life in lieu of a National 5 Maths qualification at grade C or GCSE grade C/4 or an acceptable equivalent.
Higher Application of Maths at grade C accepted.
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15000 GBP / year

≈ 15000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

England, Northern Ireland, Wales and the Republic of Ireland: £9535 per year

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Business Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Outstanding work placements & study abroad options

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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