Overview

This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. WGU’s Bachelor of Science in Marketing online degree is an affordable program focused on preparing you for a variety of careers in sales, promotion, and management.

Key Features

This online Marketing degree at Western Governors University focuses specifically on the critical skills you need to thrive, including digital marketing, consumer behavior, marketing analytics, sales management, branding, content creation, communication, and more. You'll study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries. Getting this marketing degree online will enhance your skills and credentials, ensuring you are prepared for an exciting career path in marketing management, marketing strategy, brand management, event planning, sales, content marketing, digital marketing, and many more areas.

Programme Structure

Courses include:

Digital Marketing
Sales Management
Marketing Strategy and Analytics
Marketing Management
Marketing Applications

Key information

Duration

Part-time
- 19 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Start dates are the 1st of every month. Meet requirements by the 15th to start next month.

Language

English

TOEFL^® IBT

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110

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Credits

120 SCH

Delivered

Online

Campus Location

Salt Lake City, United States

Disciplines

Marketing View 192 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

110

Take A Free Practice Test!

Other requirements

General requirements

Applicants to undergraduate School of Business programs must possess a high school diploma or its equivalent AND demonstrate program readiness through one of the following options below:
Option 1: Submit all transcripts documenting completion of college-level coursework with a cumulative GPA of 2.0 or higher.
Option 2: Possess a bachelors or associate degree (A.A or A.S. acceptable) from an accredited post-secondary institution.
Option 3: Submit high school transcripts for review with a cumulative GPA of 2.0 or higher.

Tuition Fee

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International

7510 USD/year

Tuition Fee

Based on the tuition of 3755 USD per semester during 19 months.
National

7510 USD/year

Tuition Fee

Based on the tuition of 3755 USD per semester during 19 months.
In-State

7510 USD/year

Tuition Fee

Based on the tuition of 3755 USD per semester during 19 months.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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