Overview

Key facts

The major consists of a core business base and a set of courses that treat marketing as an integrated part of a firm’s overall strategy. The major provides students with sufficient depth in both the analytical and strategic aspects of marketing to successfully use these tools to meet marketing and firm objectives. The marketing management curriculum is designed to provide School of Business students with a solid grounding in marketing principles, consumer behavior, and marketing research. This major is only open to students at the Hartford and Stamford regional campuses. Learn more with Marketing Management from University of Connecticut.

Programme Structure

Courses include:

Consumer Behavior
Corporate Social Responsibility and Accountability
Sustainability, Markets, and Society
Business Solutions for Societal Challenges
Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-31 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Storrs, United States

Disciplines

Marketing Management View 60 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A complete application,
Personal statement of up to two pages covering your interest in the program and your career goals
A copy of your unofficial transcript
A CV or resume
Three letters of recommendation from individuals with whom you have worked in a scientific setting or related activity, including at least one faculty member.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

39678 USD / year

≈ 39678 USD / year
Out-of-State

39678 USD / year

≈ 39678 USD / year
Domestic

Applies to you

In-State

17010 USD / year

≈ 17010 USD / year

Living costs

Storrs

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Storrs

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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