Business Administration - Marketing (Hons) European School of Economics

Overview

The BSc (Hons) Business Administration - Marketing programme at the European School of Economics emphasizes leadership, creativity, and innovation, guiding students through a transformative educational journey that nurtures their professional abilities and personal growth.

This programme integrates core subjects with the study of a foreign language, two structured internship placements, engaging workshops, and the flexibility to specialize in one of five areas: Management, Marketing, Finance, Sports Management, or Media & Communications.

The curriculum combines analytical, creative, and strategic training to prepare students for the demands of the modern marketing landscape. By developing essential skills in managing people, resources, and information, ESE graduates are highly sought after and capable of helping organizations achieve their objectives across the private, public, and non-profit sectors.

Students can also benefit from ESE’s international reach by completing the BSc in Business Administration at any of its campuses in London, Madrid, Milan, Florence, or Rome. The option to transfer between campuses per term or year allows students to experience a truly global perspective and immerse themselves in various cultural and professional environments.

Key Components of the BSc in Business Administration:

• Five specialization pathways: Management, Marketing, Finance, Sports Management, Media & Communications

•   Two international internship experiences tailored to students’ interests

• The opportunity to transfer between London, Madrid, Milan, Florence, and Rome campuses, experiencing different cultural and academic environments

•  Small class sizes that foster personalized guidance from faculty and encourage individual growth

• Flexible enrolment with September and January start dates

• Academic credit for foreign language modules, enhancing global employability

•  Additional workshops and guest speaker events designed to enrich both personal and academic development

Graduates of the BSc in Business Administration develop:

• Advanced analytical capabilities to identify and seize strategic opportunities across local and international markets

•  In-depth knowledge of global trade systems, economic trends, and geopolitical factors affecting business decisions

•  Adaptability and innovation to tackle challenges in an evolving global landscape

• Cross-cultural communication expertise for effectively managing teams, resources, and information in diverse environments

• A holistic understanding of business underpinned by ESE’s principles of integrity, self-awareness, and responsibility

• Exceptional readiness for postgraduate study and further specialization
• A truly international education, with students from around the world and access to ESE’s five campuses, fostering lifelong networks and friendships