Overview

The B.A. in Advertising at Harding University provides students with a robust foundation in both the creative and strategic aspects of the modern media landscape. This programme is designed to equip undergraduates with the essential tools needed to navigate the evolving world of brand communication and marketing. Students engage in a curriculum that balances theoretical knowledge with extensive practical application to ensure professional readiness.

Why Advertising at Harding University?

Students benefit from an immersive learning environment that includes Pivot Creative Studio, a student-run full-service agency providing fresh strategies for real-world clients. The Department of Communication also offers extensive student media opportunities, including The Bison newspaper, HU16 television station, and KVHU radio. These platforms allow students to build professional portfolios while gaining hands-on experience in multimedia production and brand management.

The university also hosts the Integrated Marketing Communication Organisation, which facilitates professional trips, fundraisers, and community service projects. Furthermore, the department provides various merit and need-based scholarships, some of which are tied to work within on-campus media outlets, ensuring students gain both financial support and extracurricular expertise.

Tuition Fee Breakdown

International fee: USD 25590 per year
National fee: USD 28200 per year
Local fee: USD 28200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum requires 122 credit hours and integrates communication theory with practical media skills. Modules may include:

Communication Theory
Advertising
Digital Marketing
Social Media
Media Planning
Brand Management
Content Creation
Internship

Careers with Advertising

Graduates are prepared for diverse roles across multiple sectors of the media and business industries. Many find success in advertising agencies, working as media planners, buyers, or digital marketing specialists. Others pursue careers within in-house marketing teams for large corporations, focusing on specific brand needs and long-term organisational goals.

The programme also prepares students for meaningful work within the non-profit sector, where they can apply their innovative communication skills to support specific causes and social missions. Common career paths include roles as brand managers, social media specialists, and creative content creators in both private and public organisations.

Programme Structure

Courses include:

Radio Practicum
TV Practicum
Advertising
Public Relations
Photography
Video Production
Multimedia Advertising

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

122 SCH

Delivered

On Campus

Campus Location

Searcy, United States

Disciplines

Advertising View 174 other Bachelors in Advertising in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Send us your transcript(s)
Send your TOEFL or IELTS scores
Send a copy of your passport
Pay international student deposit

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25590 USD / year

≈ 25590 USD / year
Out-of-State

28200 USD / year

≈ 28200 USD / year
Domestic

Applies to you

In-State

28200 USD / year

≈ 28200 USD / year

Living costs

Searcy

United States

870 - 1263 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Searcy

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners