Overview

The Business Administration, Marketing Major at Oakland University provides students with a robust foundation in modern commerce and consumer engagement strategies. This undergraduate programme at Oakland University focuses on developing the technical proficiency required to navigate complex global marketplaces and drive organisational growth.

Students explore the intricate processes of planning and executing tactical activities that create long-term value for both businesses and consumers. The curriculum emphasises the development of products and services, alongside sophisticated pricing strategies and promotional activities. By mastering these core competencies, graduates are prepared to manage diverse distribution channels and facilitate meaningful market exchanges.

Why Business Administration, Marketing Major at Oakland University?

Oakland University offers a distinctive learning environment within its School of Business Administration, which is recognised for its commitment to student achievement and professional readiness. The institution provides specialised facilities and dedicated major advisers to support academic progression and career planning. Students benefit from a curriculum that balances broad business knowledge with niche marketing expertise, ensuring they remain versatile in a changing economy.

Tuition Fee Breakdown

International fee: USD 23867 per year
National fee: USD 23867 per year
Local fee: USD 16772 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing
ACHIEVE III - Marketing
Consumer Behavior
Marketing Research
Strategic Marketing Management
Integrated Marketing Communications
Distribution Channels Management and Retailing
Marketing Logistics and Supply Chain Management
Personal Selling
International Marketing
Product Management
Entrepreneurial Marketing
Business to Business Marketing
Seminar in Marketing

Careers with Business Administration, Marketing Major

Graduates of this programme are well-equipped to pursue diverse professional roles across various sectors. Common career paths include positions in advertising, market research, and product development management. Many alumni find success in retail buying, distribution management, and professional sales. The skills gained also prepare students for leadership roles in digital marketing, communications, and business logistics within both global corporations and entrepreneurial ventures.

Programme Structure

Courses:

Product Management
Entrepreneurial Marketing
Business to Business Marketing
Marketing Logistics and Supply Chain Management
Integrated Marketing Communications
Strategic Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-04 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-10-01 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Rochester Hills, United States

Disciplines

Business Administration Marketing Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed Oakland University admission application. While an essay is optional, interested students may choose to include an essay for consideration

Cumulative high school grade point averages of 3.2 or above. Applicants with cumulative grade point averages below 3.2, but above 2.5, may be admitted after consideration of the quality of academic preparation. Scholarship awards are based on a student's academic record at the time of admission

SAT or ACT scores are no longer required for the incoming classes, for students with a minimum high school GPA of 2.5

Number and types of college preparatory courses

Positive trend of grades

English language proficiency test score reports

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23867 USD / year

≈ 23867 USD / year
Out-of-State

23867 USD / year

≈ 23867 USD / year
Domestic

Applies to you

In-State

16772 USD / year

≈ 16772 USD / year

Living costs

Rochester Hills

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration, Marketing Major.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Rochester Hills

Funding

Scholarships Information

Available Scholarships

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