Public Relations (PR) and Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Public Relations (PR) and Marketing Management (Hons) at Cardiff Metropolitan University provides students with a comprehensive foundation in brand reputation and strategic communication. This degree is designed to bridge the gap between academic theory and professional practice within the evolving media landscape. Students learn to deliver compelling messages across diverse channels while mastering the tools required for modern crisis management.

Why Public Relations (PR) and Marketing Management (Hons) at Cardiff Metropolitan University?

This programme is accredited by the Chartered Institute of Marketing (CIM), offering students potential exemptions from professional qualifications. The curriculum is industry-aligned, ensuring that learners gain the latest knowledge from research-active staff. Students benefit from a "learning by doing" approach, which includes guest lectures from major organisations such as Admiral Insurance and Johnson & Johnson. The Cardiff School of Management provides a modern environment designed to inspire future leaders and foster entrepreneurial activities through the CIM student chapter.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum integrates real-world experiences with core management principles. Modules may include:

• Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Public Relations
• Stakeholder Behaviour
• Integrated Marketing Communications
• Corporate Branding and Reputation
• Marketing Research Methods
• Public Relations in Practice
• Social Media Marketing

Careers with Public Relations (PR) and Marketing Management (Hons)

Graduates are prepared for a wide range of roles in the rapidly changing communications sector. The programme develops the strategic thinking skills necessary for senior management positions in both PR and marketing agencies. Potential career paths include roles in advertising, market research, sales management, and product development. Many graduates also find success in customer service management, public relations consultancy, and general business management. The inclusion of practical work placements ensures that students stand out to employers by demonstrating the ability to apply theoretical knowledge in professional environments.