Overview

What Is A Strategic Communication Degree?

Strategic communication expertise opens the door to jobs in public relations, marketing, publishing, media, organizational communication, intercultural communication and more. Much like a public relations degree, students create and present communications to diverse media outlets. But a strategic communication degree also provides mastery of research, analysis, critical thinking and technology, developing graduates who are able to offer strategic counsel in a leadership capacity for any organization.

A Public Relations Degree Combined With Marketing, Media, And Publishing

Students in the first year of the Strategic Communication program at the Florida Institute of Technology immediately begin an integrated marketing communications focus with hands-on exposure in the media practicum course. Students work for the campus newspaper or WFIT, the on-campus public radio station. In addition, students complete an internship with a local newspaper, radio, television, social media, public relations, or marketing organization. Learning inside and out of the classroom expands students’ experience from Florida Tech’s intimate learning environment to understanding the many career options available in the industry.

Career Outlook

The Occupational Outlook Handbook, published by the United States Department of Labor’s Bureau of Labor Statistics (BLS), provides detailed information about hundreds of careers, including median annual pay, working conditions and job outlook, among other things. The handbook reports that communications jobs in the professional, scientific, and technical service industries have the highest wages.

According to the Bureau, employment in communication careers is expected to grow 6% through 2024, as organizations continue to emphasize the production of media content and customer relations to enhance their reputation and visibility. Digital media, including websites, blogs, and social media, also increase employment opportunities for a career in public relations and strategic communication. Experienced writers also find work in public relations departments to support efforts in reputation management initiatives.

Other Career Options

A career in strategic communication includes positions such as:

Public relations specialist

Public information officer

Campaign planner

Social media coordinator

Marketing communication director

Market researcher

Web content writer

Political consultant

Advertising copywriter

Brand manager

Script writer

Programme Structure

Courses include:

Media Practicum

Composition and Rhetoric

Scientific and Technical Communication

Writing for the Media

Speech

Digital Graphic Design

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00 , International

More details

Florida Tech uses a rolling admission policy and makes admission decisions once an application is received and completed.

Language

English

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IELTS

6.5

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Credits

121 SCH

Delivered

On Campus

Campus Location

Melbourne, United States

Disciplines

Corporate Communication View 254 other Bachelors in Corporate Communication in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Common Application or Florida Tech Application
Transcript(s) from your high school, or secondary school, with courses and grades posted at least through your junior year.

Standardized test results (SAT or ACT)

The following materials are highly recommended, but not required:

Personal essay
Letter of recommendation from a teacher, mentor or coach

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

45960 USD / year

≈ 45960 USD / year
Out-of-State

45960 USD / year

≈ 45960 USD / year
Domestic

Applies to you

In-State

45960 USD / year

≈ 45960 USD / year

Living costs

Melbourne

United States

1030 - 1585 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What Is A Strategic Communication Degree?

A Public Relations Degree Combined With Marketing, Media, And Publishing

Career Outlook

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Melbourne

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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