Overview

Why Digital Marketing Management at Bay Path University?

As the importance of digital marketing and social media increases, businesses look to informed, savvy marketers to guide their communications and manage their online brands.

As a digital marketing manager, you play an important role in reaching and influencing customers and clients. Content marketing, email marketing, social media marketing and mobile marketing are just some of the components of a digital marketing manager’s job.

Developing, executing and monitoring a complete and comprehensive digital marketing strategy is also key to keeping your business at the forefront of the digital marketing world.

The Digital Marketing Management major at Bay Path University will prepare you to create, manage and analyze digital marketing strategies and campaigns.

In this major, you will learn how to:

Develop an effective social media campaign

Manage digital media tools and applications

Assess and manage online branding issues

Perform effective online marketing research

Apply analytics to measure your success and inform your strategy

Digital Marketing Management Careers After Bay Path

Blogger

Brand Manager

Content Strategist

Digital Advertising Account Executive

Digital Content Manager

Multimedia Communications Specialist

Online Community Manager

Search Engine Optimization Specialist

Social Media Copy Writer

Social Media Marketing Coordinator

Programme Structure

Courses included:

Financial Accounting

Managerial Accounting

Legal Environments of Business

Principles of Marketing

Dynamics of Management
Social Media for Business

Key information

Duration

Part-time
- 6 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Online Option: New sessions start about every six or seven weeks

Language

English

IELTS

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TOEFL^® IBT

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Credits

15 SCH

Delivered

Online

Disciplines

Digital Marketing Marketing Management View 19 other Bachelors in Marketing Management in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

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TOEFL^® IBT

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Other requirements

General requirements

Completed, free online admissions application
Admissions phone interview
Official transcripts from all prior colleges and universities
Applicants with fewer than 12 college credits to transfer must provide proof of high school graduation by submitting high school transcript(s) or GED, HiSET or TASC completion document.

Tuition Fee

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International

6150 USD/full

Tuition Fee

Based on the tuition of 410 USD per credit during 6 months.
National

6150 USD/full

Tuition Fee

Based on the tuition of 410 USD per credit during 6 months.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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