Overview

Why Digital Marketing Management at Bay Path University?

As the importance of digital marketing and social media increases, businesses look to informed, savvy marketers to guide their communications and manage their online brands.

As a digital marketing manager, you play an important role in reaching and influencing customers and clients. Content marketing, email marketing, social media marketing and mobile marketing are just some of the components of a digital marketing manager’s job.

Developing, executing and monitoring a complete and comprehensive digital marketing strategy is also key to keeping your business at the forefront of the digital marketing world.

The Digital Marketing Management major at Bay Path University will prepare you to create, manage and analyze digital marketing strategies and campaigns.

In this major, you will learn how to:

Develop an effective social media campaign

Manage digital media tools and applications

Assess and manage online branding issues

Perform effective online marketing research

Apply analytics to measure your success and inform your strategy

Digital Marketing Management Careers After Bay Path

Blogger

Brand Manager

Content Strategist

Digital Advertising Account Executive

Digital Content Manager

Multimedia Communications Specialist

Online Community Manager

Search Engine Optimization Specialist

Social Media Copy Writer

Social Media Marketing Coordinator

Programme Structure

Courses included:

Financial Accounting

Managerial Accounting

Legal Environments of Business

Principles of Marketing

Dynamics of Management
Social Media for Business

Key information

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

New sessions start about every six or seven weeks.

Language

English

TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

Online

Campus Location

Longmeadow, United States

Disciplines

Digital Marketing Marketing Management View 31 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed, free online admissions application
Admissions phone interview
Official transcripts from all prior colleges and universities
Applicants with fewer than 12 college credits to transfer must provide proof of high school graduation by submitting high school transcript(s) or GED, HiSET or TASC completion document.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38731 USD / year

≈ 38731 USD / year
Out-of-State

38731 USD / year

≈ 38731 USD / year
Domestic

Applies to you

In-State

38731 USD / year

≈ 38731 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why Digital Marketing Management at Bay Path University?

In this major, you will learn how to:

Digital Marketing Management Careers After Bay Path

Programme Structure

Key information

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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