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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
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Overview

Where creativity meets strategy

Do you consider yourself an innovative and strategic person? Are you interested in communicating products to consumers that could change their lives for the better? A marketing career is something you should pursue! This program feeds both sides of your brain to give you the technical and creative skills you need as you launch your career.

When you earn your bachelor of Marketing degree from Concordia University, you’ll be able to market yourself to your future company. The Marketing program of Concordia University Wisconsin covers a lot of ground, from consumer audiences and their needs to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion. You’ll study public relations – how it's used to promote and manage public perception – as well as basic advertising campaign strategies like copy, visualization, and layout. You’ll learn the difference between business-to-business and business-to-consumer operations. The program also covers the digital landscape, teaching the ins and outs of web design and maintenance, and the impact of E-commerce on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.

What to expect

After you graduate, you’ll enter the workforce ready with both the technical and creative skills every marketing professional needs to know to succeed. You will know how to create and implement effective marketing campaigns by providing a foundation in the brand identification and promotion, E-commerce, web page design and maintenance, and research methods. On top of all of this, it is also probably nice to know that marketing graduates have one of the highest job placement rates in the business world.

Careers

  • Marketing Manager
  • Marketing Strategist
  • Market Research Analyst

Detailed Programme Facts

  • More details:

    Plan to apply 3-4 months prior to your intended start date.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Business Statistics
  • Macroeconomics
  • Financial Accounting
  • Managerial Accounting
  • Business Essentials
  • Principles of Marketing

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    55

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Graduation from the equivalent of US high school 
  • GPA equivalency of a 2.5 on a 4.0 scale
  • Proof of English language proficiency with minimum scores of 61 TOEFL, 6 IELTS or 55 PTE (students without these scores can still apply for conditional admission)
  • ACT or SAT is not required for admission, but a result will increase scholarship options

Tuition Fee

  • International

    30060 USD/year
    Tuition Fee
    Based on the original amount of 30060 USD per year and a duration of 48 months.
  • National

    30060 USD/year
    Tuition Fee
    Based on the original amount of 30060 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Mequon

  • 1621 - 2690 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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