Overview

Concordia University Wisconsin’s Bachelor of Science in Marketing fuses creativity with strategy to produce an exciting career path using both left-brain and right-brain agility. Marketing graduates have one of the highest job-placement rates in the business world, and Concordia will prepare you to be the most effective, efficient professional possible to be a competitive job candidate after graduation.

What to expect

The bachelor’s in marketing teaches you the fundamental skills you’ll need to be an effective marketing professional. From consumer audiences and their needs, to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion, you’ll study everything that goes into this enticing career. In addition, you’ll learn the nuts and bolts of public relations—how it’s used to promote and manage public perception—as well as basic advertising campaign strategies like copy, visualization, and layout.

You’ll also learn the difference between business-to-business (B2B) and business-to-consumer (B2C) operations. A Concordia marketing major also covers the digital landscape of web design and maintenance and the impact E-commerce has on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.

Programme Structure

Courses include:

Public Relations
Retail Management
Promotion & Advertising
E-Commerce
Marketing Management
Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-05-24 00:00:00 , International
Starting 2027-01-11 00:00:00
- Apply before 2026-10-11 00:00:00 , International

More details

Plan to apply 3-4 months prior to your intended start date.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Mequon, United States

Disciplines

Marketing View 1053 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

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Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
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Other requirements

General requirements

Graduation from the equivalent of US high school
Proof of English language proficiency. Students with lower scores can still apply for conditional admission
Original transcripts and diplomas from all schools attended or currently attending, in English as well as the native language. If transcripts or diplomas are copies they must be certified by the school. Transcripts must be mailed to the university
Copy of your passport and visa if applicable

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36000 USD / year

≈ 36000 USD / year
Out-of-State

36000 USD / year

≈ 36000 USD / year
Domestic

Applies to you

In-State

36000 USD / year

≈ 36000 USD / year

Living costs

Mequon

United States

1621 - 2688 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What to expect

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Mequon

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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