Where creativity meets strategy
Do you consider yourself an innovative and strategic person? Are you interested in communicating products to consumers that could change their lives for the better? A marketing career is something you should pursue! This program feeds both sides of your brain to give you the technical and creative skills you need as you launch your career.
When you earn your bachelor of Marketing degree from Concordia University, you’ll be able to market yourself to your future company. The Marketing program of Concordia University Wisconsin covers a lot of ground, from consumer audiences and their needs to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion. You’ll study public relations – how it's used to promote and manage public perception – as well as basic advertising campaign strategies like copy, visualization, and layout. You’ll learn the difference between business-to-business and business-to-consumer operations. The program also covers the digital landscape, teaching the ins and outs of web design and maintenance, and the impact of E-commerce on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.
What to expect
After you graduate, you’ll enter the workforce ready with both the technical and creative skills every marketing professional needs to know to succeed. You will know how to create and implement effective marketing campaigns by providing a foundation in the brand identification and promotion, E-commerce, web page design and maintenance, and research methods. On top of all of this, it is also probably nice to know that marketing graduates have one of the highest job placement rates in the business world.
- Marketing Manager
- Marketing Strategist
- Market Research Analyst
Get more detailsVisit official programme website
- Business Statistics
- Financial Accounting
- Managerial Accounting
- Business Essentials
- Principles of Marketing
- 48 months
Start dates & application deadlines
- Apply before , International
- Apply before , International
Plan to apply 3-4 months prior to your intended start date.
DisciplinesMarketing Digital Communication Digital Marketing View 416 other Masters in Digital Communication in United States
- Graduation from the equivalent of US high school
- GPA equivalency of a 2.5 on a 4.0 scale
- Proof of English language proficiency with minimum scores of 61 TOEFL, 6 IELTS or 55 PTE (students without these scores can still apply for conditional admission)
- ACT or SAT is not required for admission, but a result will increase scholarship options
International30060 USD/yearTuition FeeBased on the tuition of 30060 USD per year during 48 months.
National30060 USD/yearTuition FeeBased on the tuition of 30060 USD per year during 48 months.
Living costs for Mequon
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.