Overview

The Advertising Management program from Michigan State University focuses on developing students' strategic thinking, along with more research-oriented and analytical skills.

Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in advertising analytics or public relations and a number of other minors, including:

Entrepreneurship and innovation
Sales leadership
Sports business management

Careers

Alumni work at:

Advertising agencies
Public relations firms
Media companies
Consumer goods companies
E-commerce businesses
Internet communications
Direct marketing firms

Programme Structure

Courses include:

The World of Advertising

Advertising Management Strategy

Account Planning and Research

Advertising Media Planning and Strategy

Consumer Behavior

Issues in Contemporary Advertising

Advertising Innovations

Digital Analytics

Advertising and Society

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00
- Apply before 2026-04-01 00:00:00

Language

English

IELTS

6.5

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PTE Academic

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TOEFL^® IBT

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Duolingo English Test

110

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Credits

120 SCH

Delivered

On Campus

Campus Location

East Lansing, United States

Disciplines

Media Management Advertising View 263 other Bachelors in Media Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

110

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Admission is based on:

Academic performance in high school
Strength and quality of curriculum
Recent trends in academic performance
Class rank
Standardized test results
English language proficiency for non-U.S. citizens or permanent residents whose first language is not English
Leadership, talents, conduct and diversity of experience

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Michigan State University and/or in United States, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

43502 USD/year

Tuition Fee

Based on the tuition of 43502 USD per year during 48 months.
National

43502 USD/year

Tuition Fee

Based on the tuition of 43502 USD per year during 48 months.
In-State

16118 USD/year

Tuition Fee

Based on the tuition of 16118 USD per year during 48 months.

Living costs for East Lansing

1000 - 1500 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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